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Markets for Value added Tilapia Products. Kevin Fitzsimmons, Ph.D. Professor, University of Arizona Vice President, American Tilapia Association President, World Aquaculture Society Honolulu March, 2004. Introduction. Quick review of tilapia Explosion in tilapia trade

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markets for value added tilapia products

Markets for Value added Tilapia Products

Kevin Fitzsimmons, Ph.D.

Professor, University of Arizona

Vice President, American Tilapia Association

President, World Aquaculture Society

Honolulu

March, 2004

introduction
Introduction
  • Quick review of tilapia
  • Explosion in tilapia trade
  • The US and International Markets
  • Value added products
  • Opportunities to expand markets
tilapia production
Tilapia production
  • Currently second in volume to carps
  • Prediction: Tilapia will become most important aquaculture crop in this century
  • Widest demand, no religious/cultural concerns, few environmental concerns
  • More genetic potential
  • Greatest variety of production systems
farmed around the world
Farmed around the world.
  • Tilapia production in 100+ countries.
  • China is world’s largest producer.
  • Philippines, Thailand, Indonesia, Latin America, Middle East significant producers
  • Germany, Belgium, Spain, Canada, Korea, Japan, most states in US
  • Total production >1,500,000 mt in 2003
global tilapia sales farmgate
Global Tilapia Sales (farmgate)
  • For year 2000
  • US $ 1,706,538,200(FAO Fisheries Circular No. 886)
  • 2003 sales >$ 2,500,000,000
tilapia the aquatic chicken
Tilapia - the aquatic chicken
  • Grows in all kinds of farms
  • Eats all kinds of food
  • Large eggs and easy to rear young
  • Lots of ways to prepare the fish
intensive tank culture
Intensive tank culture

Tanks in Arizona

Tanks in California

raceway systems

Intensive

raceways

Raceway Systems

Extensive

raceways

tilapia widely popular around the world and beyond
Tilapia widely popular around the world and beyond.
  • Common names: Tilapia, boulti, mojara, chambo, lou fei, pla nil, St. Peters fish, freshwater and/or red snapper
  • Used in many cuisine, hundreds of recipes, often replaces over-fished local species
  • Eggs hatched and fry reared on International Space Station
established market demand
Established market demand
  • Accepted in many national dishes
  • Popular in many forms (live, whole, fillets, fresh and frozen, smoked, sashimi, fried skins)
environmentally correct
Environmentally correct
  • Primarily vegetarian
  • Most farm systems cause little pollution
  • Tilapia were long ago established as exotic species, common food fish
  • Grown mostly in developing countries
  • Few diseases, essentially no chemicals used
research development ista 6 manila philippines sept 12 16 2004
Research & Development ISTA 6(Manila, Philippines, Sept 12 -16, 2004)
  • International Symposia on Tilapia in Aquaculture
major tilapia producers for year 2002
Major Tilapia Producers (for year 2002)
  • China - 706,000 metric tons / year
  • Philippines - 122,277 mt / year
  • Mexico - 110,000 mt / year
  • Thailand - 100,000 mt / year
  • Taiwan Province - 90,000 mt / year
  • Brasil - 75,000 mt / year
  • Indonesia - 50,000 mt / year
mexico 102 000 mt
Mexico - 102,000 mt

Tilapia-shrimp farm in Sonora

Pond Tilapia farm

in Tamaulipas

tilapia production markets in brasil
Tilapia production & Markets in Brasil
  • Production in Southeast and Northeast
  • Red tilapia in Southeast for fee-fishing and food
  • Cage farms allowed in NE reservoirs.
  • Tilapia leather industry
  • Jump in interest with ISTA 5 in Rio.
  • Developing export markets.
tilapia production in ecuador 27 000 mt
Tilapia production in Ecuador 27,000 mt
  • Replacing shrimp because of white spot and other shrimp diseases
  • Using shrimp infrastructure
  • Exporting to US and EU
  • Benefits to shrimp culture with polyculture
slide26

Red strains of tilapia most popular

for brackish polyculture systems

costa rica 15 000 mt
Costa Rica - 15,000 mt

Acuacorporacion ponds in Cañas, Costa Rica

usa 9 000 mt
USA  9,000 mt
  • Production in most states
  • Mostly intensive systems, many recirculating
  • Sales to ethnic markets as live fish, high value
us consumption of tilapia
US Consumption of tilapia
  • Imports in 2003 were $241,205,610
  • US production of $30,000,000 at farm
  • 2003 sales were over $271,000,000
  • 1994 - 2003 US tilapia sales (imports and domestic) exceeded one billion $$$
major fresh fillet buyers us
Major fresh fillet buyers (US)
  • Major restaurant chains (Darden: Red Lobster, Bahama Breeze, Olive Garden, Landry’s: Joe’s CrabShack, Wille G’s, Rainforest Cafe), Ruby Tuesday, Applebees).
  • Major grocery chains (Safeway, Kroger, Winn-Dixie, Wegmans, Publix, Basha’s)
  • Food service (supply small restaurant & grocery chains) - SYSCO, Fleming Co., Shamrock
  • Brokers - most based in Miami, Tampa, Houston, Los Angeles, San Francisco, New York, Seattle
fresh tilapia fillet products
Fresh tilapia fillet products
  • Size (under 3 oz, < 85 g) 3-5 oz, 85 - 140 g 4-6 oz, 110 - 170 g 5-7 oz, 140 - 195 g over 7 oz, > 195 g
  • Skin on, shallow skin or deep skin
  • Individual wrap, 2 or 5 kg package, master pack
fresh tilapia fillet product prices fob miami
Fresh tilapia fillet product pricesFOB Miami
  • Size (under 3 oz, < 85 g) $2.80 - 3.00/lb 3-5 oz, 85 - 140 g $3.00 - 3.10/lb4-6 oz, 110 - 170 g $3.10 - 3.25/lb5-7 oz, 140 - 195 g $3.15 - 3.40/lbover 7 oz, > 195 g $3.35 - 3.55/lb
  • Variation in prices due to skinning, packaging, volumes and history with buyer
  • Additional variations with terms of payment
expanding markets
Expanding markets
  • Quality control and assurance
  • Advertising
  • Product placement
  • Endorsements
  • New recipes
  • Substitute for snapper, bass, flounder
  • New value added product forms
quality control and assurance
Quality control and assurance
  • National standards
  • ISO and HACCP (Hazard Analysis at Critical Control Points)
  • Industry standards
  • Buyer standards
  • Other (NGO’s)
consumer evolution
Consumer evolution
  • Ethnic buyers (Asian - African)
  • Up-scale restaurants
  • Casual dining
  • Hyper and super markets
  • Local groceries
product placement
Product placement
  • “Saving Faith”
  • Murder mystery
  • Detective fixes elegant tilapia dinner to seduce the beautiful blonde.
endorsements
Endorsements
  • Dear Kevin,
  • I recently began using farm raised Tilapia fillets. I buy these in individual vacuum sealed packages in one pound bags at Wal-Mart. My husband has diabetes and we both are very weight conscious. This fish is the perfect food item for us, I love the way it is packaged, just use what I need for one meal. It is reasonably priced, always available in the market and consistently high quality.
  • I LOVE THE PRODUCT!!!!
  • Marian Birnie Aug. 12, 2001
by products
By-products
  • Leather goods from skin will become a significant contributor to profitability
  • Pharmaceuticals from skins
  • Formed fish products
  • Fertilizer
  • Fish meal
eu us supply and demand trends
EU / US Supply and Demand TRENDS
  • Supply of fillets primarily from China, Southeast Asia, South and Central America.
  • Demand for live fish needs to expand beyond Asian markets
  • With rapid increases in supply, demand must increase at least as fast to support price.
major tilapia producers in international trade
Major Tilapia Producers in International Trade
  • China - whole frozen, IQF fillets
  • Ecuador - fresh fillets
  • Taiwan - whole, IQF, sashimi
  • South & Central America - fresh fillets
  • Zimbabwe - Fresh fillets
  • Indonesia - IQF fillets
  • Thailand - IQF fillets
current international market trends
Current International Market Trends
  • Increase in demand for all forms of tilapia
  • Demand increase will be greatest for fresh fillets
  • Prices have been constant for several years and will remain stable, will not increase with inflation
changes and predictions
Changes and Predictions
  • Further intensification in virtually every country
changes and predictions55
Changes and Predictions
  • EU / US production will increase slowly, intensifying current production methods
changes and predictions56
Changes and Predictions
  • Polyculture with shrimp will become common in most shrimp farming areas (already practiced in Thailand, Philippines, Mexico, US, Ecuador, Peru, Eritrea)
changes and predictions58
Changes and Predictions
  • Production will be 75% Oreochromis niloticus, 20% Red strains, O. aureus and O. mossambicus mostly for hybridization
changes and predictions59
Changes and Predictions
  • Production will be 50% intensive ponds, 30% cages, 10% intensive recirculating and tank systems, 10 % other
predictions for value added products
Predictions for Value-added products
  • Processing and "value-adding" will intensify in producing countries
changes and predictions66
Changes and Predictions
  • More “organic” forms
  • Reduction in MT for sex reversal
changes and predictions67
Changes and Predictions
  • World tilapia production (1,265,780 mt in 2000, FAO) reached 1,500,000 mt in 2003 and 2,000,000 mt by 2010
  • 2003 sales over $2 billion
  • 2010 sales over $4 billion
thank you
Thank-you !
  • Questions?
strain evaluations
Strain evaluations
  • For saline waters - Hybrid red strains are preferred
  • For cage and pond culture Chitralada strain of O. niloticus originally from Thailand and further developed in Brasil.
  • The GIFT strain of O. niloticus, originally developed in Philippines is most common in Philippines and China
  • YY Super males - Genetically Male Tilapia
estimated cost of production
Estimated cost of production
  • China - $0.70/kg
  • Philippines, Indonesia, Brasil - $0.80/kg
  • Thailand, Peru - $0.85/kg
  • Ecuador, Honduras, Costa Rica - $0.90/kg
  • Mexico - $1.00/kg
  • Taiwan Province - $1.05/kg
  • US - $2.00/kg
  • Canada - $2.10/kg