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AHRQ’s Approach to Informing Latinos about Health Care Efficiency, Quality & Safety. Ileana Mar í a Ponce- González , MD, MPH, CNC Scientific Review Officer Agency for Healthcare Research and Quality NHMA 14 th Annual Conference Washington, DC – March 26, 2010. AHRQ Overview.

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ahrq s approach to informing latinos about health care efficiency quality safety

AHRQ’s Approach to Informing Latinos about Health Care Efficiency, Quality & Safety

Ileana María Ponce-González, MD, MPH, CNC

Scientific Review Officer

Agency for Healthcare Research and Quality

NHMA 14th Annual Conference

Washington, DC – March 26, 2010

ahrq overview
AHRQ Overview
  • Agency within the US. Department of Health & Human Services
  • Sister agency to the Centers for Disease Control (CDC) and the National Institutes of Health (NIH), etc
  • Mission: To improve the quality, safety, efficiency and effectiveness of health care for all Americans

Agency for Healthcare Research and Quality

language proficiency
Language Proficiency
  • About 52 million Americans (nearly 1 in 5) spoke a language other than English at home in 2000, up from 32 million in 1990
  • Nearly half reported not speaking English very well

2009 National Healthcare Quality and Disparities Reports Coming Soon

communication with health care providers
Communication with Health Care Providers
  • Adult Latinos were more than twice as likely as non-Hispanic adult whites to report language as the reason they had difficulty understanding their doctor (3.7 percent compared with 1.4 percent)
  • Poor Latinos were four times more likely to have difficulty understanding their doctor than high-income Latinos (8.5 percent v. 2.2 percent) 

AHRQ 2008 National Healthcare Disparities Report

health care disparities among latinos are getting worse
Health Care Disparities Among Latinos are Getting Worse
  • Latinos are 38 percent less likely than non-Latinos to have visited the doctor within the past year
  • More than a quarter of Latino adults have never had their cholesterol checked
  • Two-thirds of Latinos over 50 have never had a colonoscopy
  • More than half of Latinas over 40 have not had a mammogram within the last year.

AHRQ 2008 National Healthcare Disparities Report

the involved patient what the research shows
The Involved Patient: What the Research Shows
  • The average doctor visit lasts less than 20 minutes
  • Patients who share in decisionmaking about their health care tend to get better care and be more satisfied with their care
  • The average patient asks 1.5 questions per visit, including questions about parking
ahrq outreach designed for the latino community

Hispanic Media

Health Fairs



Información en español

Scientific Conferences

Consejos de salud

Direct Marketing

Healthcare 411


AHRQ Outreach Designed for the Latino Community
patient engagement superh roes campaign
Emphasis on preventive care

Main message: Tu no eres un superhéroe (You’re not a superhero)

Patient-Engagement: Superhéroes Campaign


superh roes web page
Superhéroes Web Page
  • Encourages Hispanics to make periodic doctor visits an integral part of a healthy lifestyle
  • Provides assistance in locating HRSA-funded health centers


informing latinos about health care effectiveness quality safety
Informing Latinos About Health Care Effectiveness, Quality & Safety

Patient Guides in Spanish Include:

  • Antidepressant Medicines
  • Choosing Pain Medicine for Osteoarthritis
  • Comparing Two Kinds of Blood Pressure Pills: ACEIs and ARBs
  • Pills for Type 2 Diabetes
guides for clinicians
Guides for Clinicians

Example: Choosing Antidepressants for Adults

  • Summarizes clinical research on commonly used antidepressants for adults with major depression
  • Selective serotonin reuptake inhibitors and other agents
  • Includes confidence ratings based on quantity and quality of clinical evidence


videos for consumers patients
Videos for Consumers/Patients
  • 10-minute video helps patients understand how they should use anticoagulant drugs
  • Basic information about blood thinners medications including reasons why a clinician might prescribe it
  • Tips on diet, medicines and foods to avoid and precautions for some daily activities

Brochure available in Spanish and English


spanish language web page
Spanish-Language Web Page


opportunities nhma ahrq
Opportunities: NHMA & AHRQ
  • Encourage health care consumers to use AHRQ’s patient-engagement and patient-education materials for Latinos
  • Use AHRQ information and tools for clinicians in areas including preventive health and medication adherence
  • Explore opportunities to create a network involving AHRQ, Latino health service providers and Hispanic advocacy groups
ordering information
Ordering Information
  • Phone: Toll-free: 800-358-9295
    • Callers outside of the U.S.: 703-437-2078
  • E-mail: AHRQpubs@ahrq.hhs.gov
  • Mail: P.O. Box 8547, Silver Spring, MD 20907-8547
  • On-line: AHRQ Publications online store: http://ahrqpubs.ahrq.gov