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How To Create Effective Customer Feedback Strategy

A customer feedback strategy is a system of collecting feedback and analyzing it to produce actionable insights. Besides, itu2019s the easiest way to gain insights into things that matter to your business.

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How To Create Effective Customer Feedback Strategy

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  1. How To Create Effective Customer Feedback Strategy

  2. Overview Loyal customers bring more sales compared to any marketing campaign. While dissatisfied customers can cost you a lot more than just sales. So, how do you keep up with these ever-evolving customer expectations? By asking them! After all, feedback is a champion’s breakfast. A customer feedback strategy is a system of collecting feedback and analyzing it to produce actionable insights. Besides, it’s the easiest way to gain insights into things that matter to your business. Whether you are collecting feedback through surveys, social media responses, or reviews, the challenge is transforming that mass of raw, unfiltered feedback into something useful for your business.

  3. How To Create A Customer Feedback Strategy? The system of creating a customer feedback strategy from scratch consumes a lot of effort. But, on the contrary, it’s not rocket science. Introducing the simple A.C.A.F (Ask.Categorize.Act.Follow up) feedback loop helps you walk through it with the best possible customer feedback strategy. This process helps you track the pulse of customer opinion, gain customer loyalty by closing feedback loops and use both to inform strategy and stay ahead in trends. Ask – Gather Customer Feedback While gathering customer feedback, you should adhere to the fact that each tactic will be different depending on what your goals are.

  4. Reviews – A Considerable Choice For Detailed Unsolicited Feedback Understanding where your customers leave reviews and how they’re talking about you and your product means you can take steps to correct any negative trends. Social Media – Top Pick For Passive Feedback Monitoring social media like Twitter, and Facebook is another kind of passive feedback collection for discussions surrounding your business or products. Once you have asked and collected all your customer feedback, you are all set to take the next step in your ACAF journey – “C- Categorizing Your Customer Feedback”.

  5. Categorize – Analyze Customer Feedback Once you are done collecting the customer feedback, the next step funnels to sorting it. This means identifying, categorizing, coding, and finally visualizing it in a way that makes it easy to find trends. Let’s inch step by step: Identify your customer feedback To “identify” your data, it’s imperative to understand the difference between quantitative and qualitative data.

  6. Conclusion: Final Thought… The best part is – you don’t have to do this all on your own. Sentiment analysis can help you in the same. Customer feedback strategy, whether you are phrasing a survey question for an email campaign or whether it’s the entire customer feedback approach, it’s only as good as its data.

  7. Thank you! Understand your data, customers, & employees with 12X the speed and accuracy. Visit: www.repustate.com to learn more

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