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Facebook sentiment analysis is the automated process of understanding a personu2019s opinion about a particular subject based on a comment or post. When you canu2019t figure out the emotion that fueled a customeru2019s written response, you run the risk of staring at the same words for hours on end. Thankfully, thatu2019s where sentiment analysis comes in. Using AI technology, sentiment analysis can interpret customeru2019s feelings by using natural language processing models.<br><br>
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Table of Content • How Can You Do Facebook Sentiment Analysis? • Importance of Video Content on Facebook • How Does Facebook Sentiment Analysis Help Businesses?
Overview When you market your products or services on Facebook, you must understand how to do Facebook sentiment analysis on videos, which, in combination with social media listening can help you understand your customers’ opinions and build a cohesive marketing strategy around an audience persona to promote your brand. Why sentiment analysis on videos? It’s simple, it allows you to see whether customer feedback on your products or services is positive, negative, or neutral. It achieves this by processing and analyzing unstructured text data to extract, classify, and understand the feelings and opinions of your customers. In other words, it’s the voice of your customers that tells you how they feel about your products or services.
Before looking at sentiment analysis on Facebook videos in more detail, it’s crucial to understand why video content is so important and popular on Facebook. At its core, the reason fo`r this is that traditional forms of marketing are no longer as effective as they were years ago. Nowadays, marketers realize that they can improve their marketing efforts when they incorporate more video and image-based content into their strategies. • Attract attention • Boost conversion • Attracts customers • Are becoming more popular • Build trust
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