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Sentiment analysis improves your operational efficiency as it gives you a peek into the reason behind the good and bad sentiments in posts and comments. Thatu2019s why using an Instagram sentiment analysis, can help you gauge aspects like brand awareness, and brand image and predict consumer behavior.
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What Are The Benefits Of Using Sentiment Analysis on Instagram
Overview These days, everyone and their furry mates (no jokes) have Instagram accounts. Truthfully, Instagram captions (the text that a user writes while posting a photo) are a great source to get textual data that can be mined and analyzed easily. Even though the importance of emotions in marketing is well known, still quantifying emotions is not as easy as measuring data metrics – likes, mentions, and comments. But, with sentiment analysis today, brands can translate those feelings into actionable business data with ease. Simply put, Instagram sentiment analysis is an ideal choice to discover and attract new target audiences and also improve brand presence. Data shows that the projected marketing spending on Instagram influencer-led marketing programs is predicted at $8.08 billion.
Which Formats are Used for Extracting Customer Insights From Instagram Social Listening? Post and Comments Hashtags Videos and IGTV
What Are The Benefits of Using Sentiment Analysis On Instagram Stronger Brand Performance Better Audience Focused Marketing Competitor Analysis Groundbreaking Customer Service Improvised Product Deep Engagement
Finally, How To Use Instagram Sentiment Analysis Solution? #Step 1: Speech to Text Transcription #Step 2: Caption Overlay #Step 3: Image Recognition #Step 4: Text Extraction From Comments #Step 5: Applying Sentiment Analysis #Step 6: Visualizing Sentiment
Finally… You Should Know What Your Followers and Customers Feel About you. After all, customers’ feelings and emotions are too important to be left unheard. Through sentiment analysis, there’s no second-guessing where people stand on your brand. You can gain consumer insights and analyze the conversation happening on social media and beyond, and then use those emotions to make a more focused, data-backed, and stellar marketing campaign.
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