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This presentation is for FinTech startups, accounting firms, investment houses, and all other finance businesses that are looking to get more referrals.<br><br>We'll show you u2935ufe0f<br><br>u2705 Why referral programs are becoming so popular in the Finance Sector<br><br>u2705 Examples of Finance Businesses using referral programs to grow<br><br>u2705 How to build and structure your own referral program for your Finance Business<br><br>u2705 How to market your referral program to your customers
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How To Accelerate The Growth Of Your Finance Business Through Referrals Finance Business An online workshop hosted by Kirsty Sharman
Who Am I? Kirsty Sharman Entrepreneur & Founder of Referral Factory ?
10 500+ Brands Years Background in performance media, influencer marketing, growth hacking, and referral marketing. Barclays, Lego, Vodacom, Microsoft, PayPal, Yoco, And More!
Table of Contents What Is A Referral Program? Why Referral Programs Are So Popular In The Finance Sector? Examples Of Using Referrals To Grow Finance Businesses How To Structure Your Own Referral Program For Success? LIVE WORKSHOP - How To Build Your Finance Referral Program How To Market Your Finance Referral Program? Q&A
83% of customers are willing to provide referrals, yet only 29% of those customers actually do.
Paid Marketing Referred leads are 2x more likely to convert than leads acquired through paid marketing channels. Referral Marketing
Why Referral Programs Are So Popular In The Finance Sector?
Referred leads are 2x more likely to convert People trust recommendations CPL is cheaper It's a win-win
Examples Of Finance Businesses Using Referrals To Grow
Tangerine PensionBee What can we learn from Tangerine? What can we learn from PensionBee? Tangerine rewarded new users with $50 when they opened a Tangerine account via a friend’s Orange Key and a deposit of $250. The messaging here is direct and transparency is on a high level that’s why it incentivizes people to refer their friends. Referring users and their friends had a reward of £50 added to each of their pensions when the friend transferred a pension to the app. Offering an incentive increases the chances of a new user activation and encourages friends to set up accounts to receive the reward.
Investor Weekend III Edition If users register for the Investor Weekend III Edition program and refer their friends, they earn points and have the chance to win fabulous prizes. More referrals = more points = more chances to win. 32630 members brought >>> 18330 members
Reeves Independent Reeves Independent built a double-sided referral program. If users refer their friends to Reeves Independent, they both win £100 Amazon gift card. 853 members brought >>> 325 members
Shecluded Shecluded promoted its webinar through a referral program by asking its users to share the webinar with at least 5 women. If they do, they get access to all their business planning tools. 677 members brought >>> 488 members
Tigger Finance With Tigger Finance's referral program, users refer their friends to subscribe to the presale. If they do, they earn a 2% commission in Tigger tokens. A referral program made for lead generation. 449 members brought >>> 247 members
How To Structure Your Own Referral Program For Success
DOUBLE SIDED REFERRAL PROGRAMS = MORE REFERRALS THAT CONVERT A single-sided referral program is where the person referring gets a reward (say $30). A double-sided referral program is where the person referring gets a reward (say $15). And the person invited gets an incentive to convert (say a $15 discount).
ENCOURAGE SHARING ON DARK SOCIAL (ONE-TO-ONE) Michael Brown Online Making it easy for your customers to refer their friends is key to a successful finance referral program. Referring to friends via Whatsapp or Text always drives better results than referring to friends via Facebook or Twitter - this is because one-to-one messages drive more engagement than one-to-many does.
REWARD IN YOUR OWN CURRENCY TO DRIVE ACQUISITION + RETENTION Revolut showcases a great example of this - Give your friends £10 and you'll Get £10. You'll get £10 for the successful referral action if your friend - signs up, adds money via bank transfer or card, verifies identity, and orders a physical card. And they will get £10 after their first card payment is completed.
How To Market Your Finance Referral Program?
Invite your customers to join your finance referral program by putting it in your staff's email signatures Ask people to join your referral program on social media, i.e. Linkedin #1 channel for finance companies Ask your happy customers, in an email announcement, to spread the word about your finance services! Add your finance referral program widget to your digital assets: website, portal, etc. Include your finance referral program on your customer's monthly report Add your referral program link to your financial statements