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WordPress SEO: How to Optimize Your Blog for Search Engines in 2017 - PowerPoint PPT Presentation


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Is your WordPress blog optimized for the search engines? In this episode, you will learn all about WordPress SEO and what’s working now.

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WordPress SEO: How to Optimize Your Blog for Search Engines in 2017


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    Presentation Transcript
    1. WordPress SEO: How to Optimize Posts and Pages in Your Blog for Search Engines in 2017 WWW.BECOMEABLOGGER.COM

    2. WRITTEN CONTENT IS VERY IMPORTANT! WWW.BECOMEABLOGGER.COM

    3. WRITTEN CONTENT IS VERY IMPORTANT! Videos are not enough. Google isn’t very good at indexing what you’re saying in a video. WWW.BECOMEABLOGGER.COM

    4. THINK FROM THE PERSPECTIVE OF THE SEARCHER WWW.BECOMEABLOGGER.COM

    5. THINK FROM THE PERSPECTIVE OF THE SEARCHER WHAT KEYWORDS ARE THEY USING?  Put yourself in the shoes of someone looking for something particular and hopefully finding your site.  Make sure the keywords are in your title.  WWW.BECOMEABLOGGER.COM

    6. MAKE SURE EVERY PIECE OF CONTENT DELIVERS ON YOUR PROMISE CORRECT KEYWORDS WWW.BECOMEABLOGGER.COM

    7. MAKE SURE EVERY PIECE OF CONTENT DELIVERS ON YOUR PROMISE CORRECT KEYWORDS KEYWORD SEARCH When someone finds your post by searching with keywords, don’t disappoint them! Keep your bounce rates low WWW.BECOMEABLOGGER.COM

    8. STRUCTURE EACH POST FOR THE READER CORRECT  FORMAT AND STRUCTURE WWW.BECOMEABLOGGER.COM

    9. STRUCTURE EACH POST FOR THE READER CORRECT  FORMAT AND STRUCTURE The easier your page is to read, the longer they stay on page. WWW.BECOMEABLOGGER.COM

    10. Don't know where to start? STOP STRUGGLING START PLANNING Get Your FREE RESOURCE here: BLOG CONTENT  calendar spreadsheet or you can go to WWW.BECOMEABLOGGER.COM/SPREADSHEET

    11. HOW DO YOU STRUCTURE YOUR POSTS AND PAGES? WWW.BECOMEABLOGGER.COM

    12. OPTIMIZE TITLE WWW.BECOMEABLOGGER.COM

    13. OPTIMIZE TITLE TOOL: http://coschedule.com/ headline-analyzer Don’t make your title too long. Keep it to 70 characters or so. WWW.BECOMEABLOGGER.COM

    14. COMPELLING DESCRIPTION WWW.BECOMEABLOGGER.COM

    15. COMPELLING DESCRIPTION Specify an excerpt. This tells Google why your post is valuable for your readers. This allows Google to scan your content with the right keywords. WWW.BECOMEABLOGGER.COM

    16. BREAK UP YOUR CONTENT INTO RELEVANT SECTIONS WWW.BECOMEABLOGGER.COM

    17. BREAK UP YOUR CONTENT INTO RELEVANT SECTIONS Make sure you have relevant headings for easier scanning through your content Use the right kind of headings. This gives Google an indication of how important these headings are (The higher the number, the smaller the font.) title ==> <h1> section headings ==> <h2> subsections ==> <h3> or <h4> WWW.BECOMEABLOGGER.COM

    18. USE SHORT PARAGRAPHS WWW.BECOMEABLOGGER.COM

    19. USE SHORT PARAGRAPHS Break them up! People don’t like to see big blocks of text online (especially on mobile devices) WWW.BECOMEABLOGGER.COM

    20. INCLUDE RELEVANT IMAGES WWW.BECOMEABLOGGER.COM

    21. INCLUDE RELEVANT IMAGES Use appropriate filenames and alt tags. Alt tags are what readers will see when your images fail to appear in your posts WWW.BECOMEABLOGGER.COM

    22. Don't know where to start? STOP STRUGGLING START PLANNING Get Your FREE RESOURCE here: BLOG CONTENT  calendar spreadsheet or you can go to WWW.BECOMEABLOGGER.COM/SPREADSHEET

    23. More about WordPress SEO: How to Optimize Your Blog for Search Engines in 2017 at HTTP://WWW.BECOMEABLOGGER.COM/24464/WORDPRESS-SEO-2017/