How to Optimize Your Blog for the Mobile Shift - PowerPoint PPT Presentation

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How to Optimize Your Blog for the Mobile Shift
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How to Optimize Your Blog for the Mobile Shift

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  1. Is YOUR BLOG WWW.BECOMEABLOGGER.COM

  2. Is YOUR BLOG OPTIMIZED WWW.BECOMEABLOGGER.COM

  3. Is YOUR BLOG OPTIMIZED for mobile devices

  4. Chances are… WWW.BECOMEABLOGGER.COM

  5. Chances are… THEY AREN’T WWW.BECOMEABLOGGER.COM

  6. And, that’s a PROBLEM. WWW.BECOMEABLOGGER.COM

  7. In 2014: WWW.BECOMEABLOGGER.COM

  8. In 2014: the number of mobile device users surpassed desktop users WWW.BECOMEABLOGGER.COM

  9. Guess what happened in October of 2016...

  10. WWW.BECOMEABLOGGER.COM

  11. MORE users accessed the internet from mobile devices and tablets THAN desktops. WWW.BECOMEABLOGGER.COM

  12. WWW.BECOMEABLOGGER.COM

  13. But there’s a problem…

  14. The mobile web experience is WWW.BECOMEABLOGGER.COM

  15. The mobile web experience is WWW.BECOMEABLOGGER.COM

  16. The mobile web experience is WWW.BECOMEABLOGGER.COM

  17. The mobile web experience is WWW.BECOMEABLOGGER.COM

  18. The mobile web experience is WWW.BECOMEABLOGGER.COM

  19. The average U.S. retail site takes WWW.BECOMEABLOGGER.COM

  20. The average U.S. retail site takes 6.9 seconds to load. WWW.BECOMEABLOGGER.COM

  21. The average U.S. retail site takes 6.9 seconds to load. The average link clicked in the Facebook mobile app takes • WWW.BECOMEABLOGGER.COM

  22. The average U.S. retail site takes 6.9 seconds to load. The average link clicked in the Facebook mobile app takes 8 seconds. • WWW.BECOMEABLOGGER.COM

  23. And, guess what?

  24. 40% of users will leave your site if it takes WWW.BECOMEABLOGGER.COM

  25. 40% of users will leave your site if it takes more than 3 seconds WWW.BECOMEABLOGGER.COM

  26. Sucks, doesn’t it?

  27. In steps…

  28. Google AMP WWW.BECOMEABLOGGER.COM

  29. Facebook Instant Articles Google AMP WWW.BECOMEABLOGGER.COM

  30. Facebook Instant Articles Google AMP Apple News WWW.BECOMEABLOGGER.COM

  31. These companies want to solve the problem.

  32. Keep reading…

  33. Using these technologies…

  34. … will SPEED UP the mobile experience for your audience.

  35. It will also get your content to them WWW.BECOMEABLOGGER.COM

  36. It will also get your content to them WHERE THEY ARE WWW.BECOMEABLOGGER.COM

  37. Absolutely.

  38. Here are a few:

  39. With Instant Articles… WWW.BECOMEABLOGGER.COM

  40. With Instant Articles… …your content is housed in the Facebook mobile app.

  41. This means…

  42. people won’t leave Facebook and come to your blog. WWW.BECOMEABLOGGER.COM

  43. These platforms WWW.BECOMEABLOGGER.COM