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How to Optimize Your Blog for the Mobile Shift - PowerPoint PPT Presentation


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Is your blog prepared for the mobile shift? In this post, we look at Google AMP, Facebook Instant Articles and Apple News and what they mean for bloggers.

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How to Optimize Your Blog for the Mobile Shift


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    Presentation Transcript
    1. Is YOUR BLOG WWW.BECOMEABLOGGER.COM

    2. Is YOUR BLOG OPTIMIZED WWW.BECOMEABLOGGER.COM

    3. Is YOUR BLOG OPTIMIZED for mobile devices

    4. Chances are… WWW.BECOMEABLOGGER.COM

    5. Chances are… THEY AREN’T WWW.BECOMEABLOGGER.COM

    6. And, that’s a PROBLEM. WWW.BECOMEABLOGGER.COM

    7. In 2014: WWW.BECOMEABLOGGER.COM

    8. In 2014: the number of mobile device users surpassed desktop users WWW.BECOMEABLOGGER.COM

    9. Guess what happened in October of 2016...

    10. WWW.BECOMEABLOGGER.COM

    11. MORE users accessed the internet from mobile devices and tablets THAN desktops. WWW.BECOMEABLOGGER.COM

    12. WWW.BECOMEABLOGGER.COM

    13. But there’s a problem…

    14. The mobile web experience is WWW.BECOMEABLOGGER.COM

    15. The mobile web experience is WWW.BECOMEABLOGGER.COM

    16. The mobile web experience is WWW.BECOMEABLOGGER.COM

    17. The mobile web experience is WWW.BECOMEABLOGGER.COM

    18. The mobile web experience is WWW.BECOMEABLOGGER.COM

    19. The average U.S. retail site takes WWW.BECOMEABLOGGER.COM

    20. The average U.S. retail site takes 6.9 seconds to load. WWW.BECOMEABLOGGER.COM

    21. The average U.S. retail site takes 6.9 seconds to load. The average link clicked in the Facebook mobile app takes • WWW.BECOMEABLOGGER.COM

    22. The average U.S. retail site takes 6.9 seconds to load. The average link clicked in the Facebook mobile app takes 8 seconds. • WWW.BECOMEABLOGGER.COM

    23. And, guess what?

    24. 40% of users will leave your site if it takes WWW.BECOMEABLOGGER.COM

    25. 40% of users will leave your site if it takes more than 3 seconds WWW.BECOMEABLOGGER.COM

    26. Sucks, doesn’t it?

    27. In steps…

    28. Google AMP WWW.BECOMEABLOGGER.COM

    29. Facebook Instant Articles Google AMP WWW.BECOMEABLOGGER.COM

    30. Facebook Instant Articles Google AMP Apple News WWW.BECOMEABLOGGER.COM

    31. These companies want to solve the problem.

    32. Keep reading…

    33. Using these technologies…

    34. … will SPEED UP the mobile experience for your audience.

    35. It will also get your content to them WWW.BECOMEABLOGGER.COM

    36. It will also get your content to them WHERE THEY ARE WWW.BECOMEABLOGGER.COM

    37. Absolutely.

    38. Here are a few:

    39. With Instant Articles… WWW.BECOMEABLOGGER.COM

    40. With Instant Articles… …your content is housed in the Facebook mobile app.

    41. This means…

    42. people won’t leave Facebook and come to your blog. WWW.BECOMEABLOGGER.COM

    43. These platforms WWW.BECOMEABLOGGER.COM