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Facebook Instant Articles: What Bloggers Need to Know - PowerPoint PPT Presentation


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Facebook Instant Articles. What is it and what should bloggers do about it? In this episode, I share my thoughts about this new feature that enhances the mobile web experience.

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Facebook Instant Articles: What Bloggers Need to Know


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    Presentation Transcript
    1. Facebook Instant Articles: What Bloggers Need to Know BLOG ARTICLES WWW.BECOMEABLOGGER.COM

    2. What is Facebook Instant Articles? WWW.BECOMEABLOGGER.COM

    3. What is Facebook Instant Articles? = relatively new Facebook feature that publishes your content directly to Facebook WWW.BECOMEABLOGGER.COM

    4. What is Facebook Instant Articles? Facebook user clicks on an Instant Articles link = relatively new Facebook feature that publishes your content directly to Facebook WWW.BECOMEABLOGGER.COM

    5. What is Facebook Instant Articles? Facebook user clicks on an Instant Articles link The article opens up within the Facebook Mobile App = relatively new Facebook feature that publishes your content directly to Facebook WWW.BECOMEABLOGGER.COM

    6. What is Facebook Instant Articles? Facebook user clicks on an Instant Articles link The article opens up within the Facebook Mobile App = relatively new Facebook feature that publishes your content directly to Facebook Instant Articles loads pages up to 10x faster. WWW.BECOMEABLOGGER.COM

    7. ? Why use Facebook Instant Articles? WWW.BECOMEABLOGGER.COM

    8. ? } 8 seconds The problem Why use Facebook Instant Articles? WWW.BECOMEABLOGGER.COM

    9. ? } 8 seconds = average load time; slowest single content type on Facebook The problem Why use Facebook Instant Articles? WWW.BECOMEABLOGGER.COM

    10. ? } 8 seconds = average load time; slowest single content type on Facebook 3 seconds The problem Why use Facebook Instant Articles? WWW.BECOMEABLOGGER.COM

    11. ? } 8 seconds = average load time; slowest single content type on Facebook 3 seconds = Kissmetrics: 40% of users leave after 3 seconds The problem Why use Facebook Instant Articles? WWW.BECOMEABLOGGER.COM

    12. } Its FEATURES SPEED Obviously, faster loading time. WWW.BECOMEABLOGGER.COM

    13. } Its FEATURES SPEED Obviously, faster loading time. ANALYTICS & TRACKING Connects to Google Analytics, comScore, Omniture and others WWW.BECOMEABLOGGER.COM

    14. } Its FEATURES FORMATTING & FUNCTIONALITY Preserves the look and feel, but is more minimalist. SPEED Obviously, faster loading time. ANALYTICS & TRACKING Connects to Google Analytics, comScore, Omniture and others WWW.BECOMEABLOGGER.COM

    15. } Its FEATURES FORMATTING & FUNCTIONALITY Preserves the look and feel, but is more minimalist. SPEED Obviously, faster loading time. ANALYTICS & TRACKING ADS Connects to Google Analytics, comScore, Omniture and others Facebook Audience Network - Facebook keeps 30%, you keep 70% Sell your own ads - You keep everything WWW.BECOMEABLOGGER.COM

    16. } Its FEATURES FORMATTING & FUNCTIONALITY Preserves the look and feel, but is more minimalist. SPEED Obviously, faster loading time. ANALYTICS & TRACKING SPECIAL No special treatment (at least for now) ADS Connects to Google Analytics, comScore, Omniture and others Facebook Audience Network - Facebook keeps 30%, you keep 70% Sell your own ads - You keep everything WWW.BECOMEABLOGGER.COM

    17. What publishers are saying... WWW.BECOMEABLOGGER.COM

    18. What publishers Publishers are reporting as much as twice the reach. The more Facebook users click on your articles, the more those articles will be more visible in the News Feed. are saying... WWW.BECOMEABLOGGER.COM

    19. What publishers Publishers are reporting as much as twice the reach. The more Facebook users click on your articles, the more those articles will be more visible in the News Feed. Publishers are reporting less engagement. It may be that faster loading means that users can tap in and out of articles more easily. are saying... WWW.BECOMEABLOGGER.COM

    20. What publishers Publishers are reporting as much as twice the reach. The more Facebook users click on your articles, the more those articles will be more visible in the News Feed. Publishers are reporting less engagement. It may be that faster loading means that users can tap in and out of articles more easily. are saying... Publishers are NOT reporting a decrease in revenue. Monetization is still working as it should WWW.BECOMEABLOGGER.COM

    21. More on setting up Facebook Instant Articles and my views on this new feature at WWW.BECOMEABLOGGER.COM