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The French Cultural Institute presents 7 th French Spring in Ukraine French Cultural Institute Born in 1994 Director : Matthieu Ardin with a team of 60 people One of the 176 French Centers over the world A network of centers & alliances in the country

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slide1

The French Cultural Institutepresents

7th French Spring in Ukraine

slide2

French Cultural Institute

  • Born in 1994
    • Director : Matthieu Ardin with a team of 60 people
    • One of the 176 French Centers over the world
    • A network of centers & alliances in the country
    • Supported by French State & linked to Embassy
  • Mission: Contribute to French culture radiance
    • Cultural program presenting the most creative aspects of French artistic creation and promoting debates around famous intellectuals and writers.
      • 150 000 attendees to events organized by IFU and partners
      • French Spring, Shorts Night, Week of Francophonie…
      • 100 French films screened in Ukraine
    • French language lessons
      • More than 3000 students (20% progression/2008) at IFU
      • 5000 teachers and 400 000 students across the country
    • Multimedia library with 13000 documents : books, audio, video...
  • Considered as the main cultural operator
slide3

French Spring event

  • Concept :Highlighting French actual creation and contemporary artistic performances around Ukraine. Show the best, the most innovative and most popular from outdoor events to more confidential experiences.
  • Targets :
    • 40% Students and young cultural elite (18-25 years)
    • 35% Middle to upper class young workers (25-35 years)
    • 15% Ukrainian families mostly during open air performance
    • 10% Officials, Ministries, Embassies, local influencers
    • 80 000 attendees in 2009
  • Location : Kyiv + 5 cities (Lviv, Odessa,Kharkiv,

Donetsk, Dnipropetrovsk)

slide4

French Spring 2010

  • Opening date : Friday April, 9th – April, 30th
  • Location : Kyiv and region (5 cities)
  • Target audience: 100 000 attendees
  • 2010 program
    • Opening April, 9th:
      • Open air performance “Place des Anges” Sophyisky Square
      • VIP opening cocktail in Hyatt Hotel + VIP lounge
      • VIP after party
    • Movie program with
      • A Tribute to…
      • Pre-Premiere week + extra events
      • Shorts Nights
    • Innovative circus on tour: “Cirque Baroque”
    • Contemporary Dance company on tour : Sarah Ducat
    • Exhibitions, conferences...
slide6

Juliette Binoche

1st time in Kiev

slide7

Juliette Binoche

  • Concept : honor one of the most creative actress. Project supported by French Cultural Ministry & Culture France on tour in Sidney, Tokyo, Paris, Montreal, New York…
    • “Jubilations”, a selection of her best movies
      • Official opening : Kiev Kino (cocktail 300 people)
      • Kiev & 5 cities : 10 000 attendees
    • “In eyes”, unique exhibition of her art works (Kiev)
      • VIP Vernissage + 3 weeks exhibition
      • Exhibition catalogue – Limited edition
    • Book presentation & signature
slide8

“Jubilations”,

A selection of her best movies

  • Kiev & 5 cities : 10 000 attendees
  • Official opening with Juliette Binoche in Kiev
    • Kiev Kino: Red carpet, cocktail 300 people
    • Special Q/A meeting with audience
  • Other cities: opening cocktails
  • Press conference in Kiev + 6 exclusive interviews
  • Film selection:
    • Trois Couleurs : Bleu - Krzysztof Kieslowski
    • Rendez-vous - André Téchiné
    • Les Amants du Pont Neuf & Mauvais Sang - Leos Carax
    • Décalage horaire - Danièle Thompson
    • L’Heure d’été - Olivier Assayas
slide9

“In eyes” unique exhibition

  • Her selection of 68 of her own paintings
    • 34 portraits of film makers she worked with
    • 34 portraits of the roles she performed
    • Letters/ poems to her directors
  • Exhibition (3 weeks)
    • Red carpet
    • Private VIP visit
    • Vernissage with Juliette Binoche (300 p)
  • Exhibition catalogue limited edition: 1000 ex.
  • Book selling & signature session
in eyes j binoche exhibition
“In eyes” J.Binoche exhibition
  • Location (tbc): Zeh Gallery >> http://www.zeh.com.ua/
    • Contemporary private gallery
slide11

Communication

& Media plan

media press partnership
Media – Press partnership
  • Press conferences
    • March, 31st – Hyatt > Presenting French Spring (60 journalists in Kyiv)
    • April – With Juliette Binoche
  • Partnerships
    • Top 10 special cover + citylights Juliette Binoche. The week before of her arrival
    • Kyiv media holding (7+7, Tv 5…) : announcement + report
    • ELLE Special edition + cover with Binoche + photo report (Mai issue)
    • Harper’s Bazar : Advertizing full page + photo report
    • Cosmopolitan: Full anouncement
    • Story: Special story/interview
    • Zerkalo niedieli
    • 1+1 : Special Katia’s show and report
    • Novy Canal, ICTV (in progress)
    • Prostoradio, Gala, Era, Europa :1 week before the event 80-150 spots each
    • www.jetsetter.ua full coverage
slide13

French Spring General Communication PlanKharkiv, Kyiv, Lviv, Donetsk, Dnipropetrovsk, Odessa

  • French Spring Printed tools 3 weeks before
    • 3000 catalogues (high level edition)
    • 15 000 programs
    • 400-500 city-lights (Global visual)
    • 50 Metro light boxes - Kyiv
    • 6000 posters A1
    • 3000 invitations to the opening and events
    • Banners on event sites, Embassy, Ifu, sponsors
  • Public relations with Ambassador of France, local influencers, cultural and artistic elite, business…
    • 6 opening ceremonies: 300 people in Kyiv, about 200 in each other cities
    • 4 opening cocktails for the launch of Avant-premieres Film Festival
    • 4 breakfasts party for the early morning of Nights Short
  • Interactive communication
    • Web site promotion
      • IFU (new release!), French Embassy, media partners, private sponsors site…
      • Kino-teatr.ua…
    • E-mailing campaign (3000 address x 8 times)
slide14

Tribute to Juliette Binoche communication plans

  • “Jubilations” cinema
    • 10 000 programs
    • 1000 posters A1, 50 city-lights
    • 500 invitations to VIP cocktail
    • Dedicated press conference with guest
  • “In eyes” exhibition
    • 700 invitations to VIP vernissage
    • 30 citylights
    • 1000 catalogue Special Edition
slide16

Juliette Binoche - Partnership

The Sponsor is associated to any communication tools dedicated to the tribute

  • Press conference & press release (logo)
  • Press wall each occasion for photo session
  • Print:
    • Logo on posters, city-lights, programs, banners, web&mail campaign
    • Logo on VIP Invitations to cocktail
    • Full page in exhibition catalogue
  • Advertising:
    • Promotional advert rollik before each screen (35mm or DVD format)
    • Logo on advert pages in Harper’s,
  • Invitations and free tickets:
    • 10 invitations to vernissage
    • 4 invitations to cinema opening
    • 2 invitations to private visit
  • Bonus:
    • Logotype on IFU website (yearly basis)
    • Special marketing activities to be discussed
slide17

Thank you for your attention

Contact for tailored package

And advertising

Virginie Narjollet, Institut francais d’Ukraine

T: 095 88 62 602

narjolletbis@hormail.fr