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  1. The French Cultural Institutepresents 7th French Spring in Ukraine

  2. French Cultural Institute • Born in 1994 • Director : Matthieu Ardin with a team of 60 people • One of the 176 French Centers over the world • A network of centers & alliances in the country • Supported by French State & linked to Embassy • Mission: Contribute to French culture radiance • Cultural program presenting the most creative aspects of French artistic creation and promoting debates around famous intellectuals and writers. • 150 000 attendees to events organized by IFU and partners • French Spring, Shorts Night, Week of Francophonie… • 100 French films screened in Ukraine • French language lessons • More than 3000 students (20% progression/2008) at IFU • 5000 teachers and 400 000 students across the country • Multimedia library with 13000 documents : books, audio, video... • Considered as the main cultural operator

  3. French Spring event • Concept :Highlighting French actual creation and contemporary artistic performances around Ukraine. Show the best, the most innovative and most popular from outdoor events to more confidential experiences. • Targets : • 40% Students and young cultural elite (18-25 years) • 35% Middle to upper class young workers (25-35 years) • 15% Ukrainian families mostly during open air performance • 10% Officials, Ministries, Embassies, local influencers • 80 000 attendees in 2009 • Location : Kyiv + 5 cities (Lviv, Odessa,Kharkiv, Donetsk, Dnipropetrovsk)

  4. French Spring 2010 • Opening date : Friday April, 9th – April, 30th • Location : Kyiv and region (5 cities) • Target audience: 100 000 attendees • 2010 program • Opening April, 9th: • Open air performance “Place des Anges” Sophyisky Square • VIP opening cocktail in Hyatt Hotel + VIP lounge • VIP after party • Movie program with • A Tribute to… • Pre-Premiere week + extra events • Shorts Nights • Innovative circus on tour: “Cirque Baroque” • Contemporary Dance company on tour : Sarah Ducat • Exhibitions, conferences...

  5. A tribute to

  6. Juliette Binoche 1st time in Kiev

  7. Juliette Binoche • Concept : honor one of the most creative actress. Project supported by French Cultural Ministry & Culture France on tour in Sidney, Tokyo, Paris, Montreal, New York… • “Jubilations”, a selection of her best movies • Official opening : Kiev Kino (cocktail 300 people) • Kiev & 5 cities : 10 000 attendees • “In eyes”, unique exhibition of her art works (Kiev) • VIP Vernissage + 3 weeks exhibition • Exhibition catalogue – Limited edition • Book presentation & signature

  8. “Jubilations”, A selection of her best movies • Kiev & 5 cities : 10 000 attendees • Official opening with Juliette Binoche in Kiev • Kiev Kino: Red carpet, cocktail 300 people • Special Q/A meeting with audience • Other cities: opening cocktails • Press conference in Kiev + 6 exclusive interviews • Film selection: • Trois Couleurs : Bleu - Krzysztof Kieslowski • Rendez-vous - André Téchiné • Les Amants du Pont Neuf & Mauvais Sang - Leos Carax • Décalage horaire - Danièle Thompson • L’Heure d’été - Olivier Assayas

  9. “In eyes” unique exhibition • Her selection of 68 of her own paintings • 34 portraits of film makers she worked with • 34 portraits of the roles she performed • Letters/ poems to her directors • Exhibition (3 weeks) • Red carpet • Private VIP visit • Vernissage with Juliette Binoche (300 p) • Exhibition catalogue limited edition: 1000 ex. • Book selling & signature session

  10. “In eyes” J.Binoche exhibition • Location (tbc): Zeh Gallery >> http://www.zeh.com.ua/ • Contemporary private gallery

  11. Communication & Media plan

  12. Media – Press partnership • Press conferences • March, 31st – Hyatt > Presenting French Spring (60 journalists in Kyiv) • April – With Juliette Binoche • Partnerships • Top 10 special cover + citylights Juliette Binoche. The week before of her arrival • Kyiv media holding (7+7, Tv 5…) : announcement + report • ELLE Special edition + cover with Binoche + photo report (Mai issue) • Harper’s Bazar : Advertizing full page + photo report • Cosmopolitan: Full anouncement • Story: Special story/interview • Zerkalo niedieli • 1+1 : Special Katia’s show and report • Novy Canal, ICTV (in progress) • Prostoradio, Gala, Era, Europa :1 week before the event 80-150 spots each • www.jetsetter.ua full coverage

  13. French Spring General Communication PlanKharkiv, Kyiv, Lviv, Donetsk, Dnipropetrovsk, Odessa • French Spring Printed tools 3 weeks before • 3000 catalogues (high level edition) • 15 000 programs • 400-500 city-lights (Global visual) • 50 Metro light boxes - Kyiv • 6000 posters A1 • 3000 invitations to the opening and events • Banners on event sites, Embassy, Ifu, sponsors • Public relations with Ambassador of France, local influencers, cultural and artistic elite, business… • 6 opening ceremonies: 300 people in Kyiv, about 200 in each other cities • 4 opening cocktails for the launch of Avant-premieres Film Festival • 4 breakfasts party for the early morning of Nights Short • Interactive communication • Web site promotion • IFU (new release!), French Embassy, media partners, private sponsors site… • Kino-teatr.ua… • E-mailing campaign (3000 address x 8 times)

  14. Tribute to Juliette Binoche communication plans • “Jubilations” cinema • 10 000 programs • 1000 posters A1, 50 city-lights • 500 invitations to VIP cocktail • Dedicated press conference with guest • “In eyes” exhibition • 700 invitations to VIP vernissage • 30 citylights • 1000 catalogue Special Edition

  15. Partnering

  16. Juliette Binoche - Partnership The Sponsor is associated to any communication tools dedicated to the tribute • Press conference & press release (logo) • Press wall each occasion for photo session • Print: • Logo on posters, city-lights, programs, banners, web&mail campaign • Logo on VIP Invitations to cocktail • Full page in exhibition catalogue • Advertising: • Promotional advert rollik before each screen (35mm or DVD format) • Logo on advert pages in Harper’s, • Invitations and free tickets: • 10 invitations to vernissage • 4 invitations to cinema opening • 2 invitations to private visit • Bonus: • Logotype on IFU website (yearly basis) • Special marketing activities to be discussed

  17. Thank you for your attention Contact for tailored package And advertising Virginie Narjollet, Institut francais d’Ukraine T: 095 88 62 602 narjolletbis@hormail.fr