Voting Behaviour at the 2010 General Election. Dr Justin Greaves University of Warwick. A good read . The British General Election of 2010 by Kavanagh and Cowley Limited literature - journal articles will take 18 months or so.
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Dr Justin Greaves
University of Warwick
(* these are all UK figures – will get slightly different figures if exclude NI)
(In particular - http://www.ipsos-mori.com/researchpublications/researcharchive/poll.aspx?oItemId=2613&view=wide)