Voting Behaviour at the 2010 General Election. Dr Justin Greaves University of Warwick. A good read . The British General Election of 2010 by Kavanagh and Cowley Limited literature - journal articles will take 18 months or so.
Dr Justin Greaves
University of Warwick
David Butler involved with the Nuffield series on general elections - 1945-2005
(* these are all UK figures – will get slightly different figures if exclude NI)
If you had a total of ten points to allocate according to how important each of these was to you, how many points would you allocate to the leaders of the party you intend voting for, how many to its policies, and how many to the party as a whole?
Does all this data help explain why the Conservatives ended up ahead - but without a majority?
(In particular - http://www.ipsos-mori.com/researchpublications/researcharchive/poll.aspx?oItemId=2613&view=wide)