Developing Events & Food Experiences & Their Destination Branding Potential. 03. 03. 2009 / AT. Content. Events and destination branding What is an event Purpose & impacts of events Event tourism & types of events Destination branding through food Food, tourism, culinary tourists
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03. 03. 2009 / AT
Types of events (Allen et al. 1999)
Types of food (Sonnino& Marsden, 2006).
What food fits tourism best / can be an experience?
New multi-ethnic society expressed in cuisine
Traditional/historical identity expressed in cuisine
Image + Demand
Natural beauty, outdoor activities, size, peaceful
Affluent mature market want wine & cuisine
Established food destinations: Italy, France
1.With point of departure in a discussion of the concept of place branding, you are to debate the difficulties and possibilities of branding a rural place for tourism purposes that Boyne and Hall present in their text.
2. Food is suggested by Boyne and Hall to be a useful element to focus a tourism place branding strategy on. Discuss whether this would be a well-suited strategy for any given rural place towards any type of segment. In the discussion you should consider elements like place identity, customer demands and image and competitors.
3. Branding PotentialAnalyse what communicative tools the website of “Arran Taste Trail” (www.tastetrail.co.uk) makes use of, and what communicative tools might improve the web-based branding efforts.
4. On the basis of the website information and theory on experience economy, evaluate what types of experiences the “Arran Taste Trail” seems to offer tourists. If deemed necessary, give suggestions to how to alter or expand the food related experiences at the Isle of Arran