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LXI PPT

Digital marketing is the use of online platforms, technologies, and channels to promote and advertise products or services. It leverages the internet and digital communication tools like social media, search engines, email, websites, and mobile apps to reach and engage target audiences. The goal is to drive brand awareness, generate leads, and ultimately convert leads into customers.

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LXI PPT

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  1. WELCOME

  2. DIGITAL MARKETING

  3. INTRODUCTION TO DIGITAL MARKETING Digital marketing refers to the use of digital channels, platforms, and technologies to promote and advertise products, services, or brands to a targeted audience. Unlike traditional marketing, which relies on mediums like print, television, and radio, digital marketing uses the internet and electronic devices to reach consumers. With the rise of the internet and the increasing use of smartphones, digital marketing has become essential for businesses to connect with potential customers and drive sales. Here are the key components and channels in digital marketing

  4. TECHNIQUES OF DIGITAL MARKETING • SEO • SEM • SMO • SMM • AFFILIATE MARKETING • CONTANT MARKETING • EMAIL MARKETING • SMS MARKETING

  5. 1. Search Engine Optimization (SEO) SEO is the practice of optimizing a website to improve its visibility in search engine results, such as Google. The goal is to rank higher for relevant keywords to attract organic (non-paid) traffic to a website. SEO involves: On-page SEO (optimizing content, keywords, and structure) Off-page SEO (building backlinks and improving site authority) Technical SEO (ensuring a website’s technical elements support a good user experience)

  6. SEM (Search Engine Marketing) SEM (Search Engine Marketing) is a digital marketing strategy that involves promoting websites by increasing their visibility in search engine results pages (SERPs) through paid advertising. Unlike SEO (Search Engine Optimization), which focuses on organic (unpaid) methods of improving a website's search rankings, SEM primarily involves paid tactics to ensure a website appears at the top of search results for specific keywords.

  7. SMO (Social Media Optimization) SMO (Social Media Optimization) is the process of optimizing a website, content, and social media profiles to increase visibility, engagement, and traffic through social media platforms. It involves using social media channels and strategies to enhance a brand’s online presence, connect with users, and drive business goals. Key Components of SMO: Social Media Profile Optimization Content Creation and Sharing Engagement with Audience Hashtag Usage Social Media Campaigns and Ads

  8. Social Media Marketing • Social media marketing involves using platforms like Facebook, Instagram, Twitter, LinkedIn, and TikTok to connect with an audience. Brands can use these platforms to: • Build relationships with customers • Share content • Run targeted ads to drive traffic and sales • Engage with followers through comments, messages, and interactive content

  9. Email Marketing • Email marketing is the process of sending targeted messages to a list of subscribers or potential customers. Email campaigns can be used for: • Promoting products or services • Building brand awareness • Nurturing relationships with existing customers • Announcing special offers or events

  10. Affiliate Marketing Affiliate marketing involves partnering with influencers or other businesses to promote products and earn a commission for sales or leads generated from their marketing efforts. This is a form of performance-based marketing where affiliates are paid based on the results they deliver.

  11. Content Marketing • Content marketing focuses on creating valuable, relevant content to engage and educate the target audience. Content can include blogs, videos, infographics, eBooks, podcasts, and more. The goal is to provide value to customers while subtly promoting a product or service.

  12. SMS Marketing(Short Message Service Marketing) SMS Marketing (Short Message Service Marketing) is a digital marketing strategy that involves sending promotional messages, offers, reminders, or information to a targeted audience via text messages (SMS) on their mobile phones. It’s one of the most direct and personal ways to reach customers because nearly everyone has a mobile phone, and text messages tend to be read almost immediately after being received.

  13. TYPES OF SEO • WHITE HAT SEO : White Hat SEO refers to ethical SEO practices that are in full compliance with the guidelines and rules set by search engines, particularly Google • BLACK HAT SEO : Black Hat SEO involves using unethical techniques to try to manipulate search engine rankings and deceive search engines into ranking a website higher than it might deserve. • GRAY HAT SEO : Gray Hat SEO refers to techniques that fall somewhere between White Hat and Black Hat SEO.

  14. TYPES OF WEB TRAFFIC ORGANIC TRAFFIC INORGANIC TRAFFIC REFFERAL TRAFFIC DIRECT TRAFFIC SOCIAL TRAFFIC

  15. THANKYOU Address :3rd Floor, Plot No 29-30, Kanjhawala Rd, opp. Rajni Gupta Hospital, Pocket Q, Budh Vihar Phase I, Budh Vihar, Delhi, 110086 LAXMI

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