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Product designer is amalgamation of technology, computer science and management thus it is a very responsible post. If we see it from a business perspective then we find that a business is a giant structure as a whole and there are different aspects to it. A product designer is responsible for creating or making a product which is useful to users. He needs to take direction from the business and its goal along with his own creativity.
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Product Design LearnerGuide
TableOf Contents OutlineofCourse What is Product Design? Why Product Design? Course Structure What Will You Learn?
What isProductDesign? ABrief Introduction TheProcess ofidentifyingamarketopportunity, clearlydefiningtheproblem, developingapropersolutionfor thatproblemandvalidatingthe solutionwithrealusers.
"Thewaywelearnisbeingdisrupted bySOAL. Weneedtogetoutofthe traditionalclassroommodelof education. SOALhashitthenailwith itshybridlearning. Icanseethis acceleratedlearningpedagogy beingabetteralternativetothetop engineeringcollegesaroundthe country." AJIT RANGNEKAR FormerDean Indian School of Business
Why Product Design? FutureReady ProductDesignformsthebasisofa formidablecareerindesign, beitservice design, userinterface/ userexperience, graphicdesign, architecture, interior design, physicalproductdesignand manymore! CareerProspects ProductDesignersareindemandby industriesastheyrequirefresherideas andnewerinnovativeproductsand designs. Theyalsoworkonimproving existingproductsandprocessesto makethemuserfriendly.
360°Development OurProductDesignprogramreadiesyou foracareerinchallengingdomainsof thedesignfield. Wearmyouwithaskill setthatpreparesyouforaroleinservice designorUI/UXandgrowfromthere. Upskill + Upgrade Wewillleadyourtransformationfrom anenthusiasttoaprofessional. Learn theskillswhichwillformthefoundation foracareerinProductDesign. Ifyou havepriorexperience, thisprogramwill helpyougettothenextlevel.
Course Structure Phase 1 Milestone 1-4 & Evaluation Phase 2 Milestone 5-8 & Evaluation Phase 3 Milestone 9-12 & Evaluation Phase 4 Milestone 13-16 & Evaluation
Phase 1 Introductionintohuman- centreddesignanddesign methodology. Milestone 1 Interviewingcustomers, observing userbehaviour, buildingpersonas andcustomerjourneymaps. Collectdatathroughweb analytic/ onlinesurveys. Milestone 2 Stakeholdermapping, creative clusteringandambitionsetting.
Milestone 3 Brainstorming, facilitationof co-creativesessions, idea doodlingontoolslikeAdobe XD, Figma&Miro. Milestone 4 Creatingwire-framesvia softwarelikeSketchandtesting onInvision. Evaluation Compilationofdesign learningsinpart 1.
Phase 2 Applylearningsinthefield ofServiceDesignorUser Experience/UserInterface (UX/UI) design (parallel tracks) foranexisting serviceorproduct. Milestone 5 Investigateacurrentserviceto findkeyuserproblems. Apply best-suitedresearchmethods /toolsinordertofocusoncrucial problemareasforthechosen productorservice.
Milestone 6 Investigateacurrentserviceto findkeyuserproblems. Apply best-suitedresearchmethods /toolsinordertofocusoncrucial problemareasforthechosen productorservice. Milestone 7 Chooseacustomersegment andproblemdefinitiontosolve theprobleminthechosen productorservice. Milestone 8 Chooseonefinalconcept, detailitandperformtestswith realusers.
Evaluation Compilationoftools learntinphase 2.
Phase 3 Multidisciplinaryproject ofSDandUX/UIstudents followinglean/agileway ofworking. Milestone 9 Creatinganewvision/product propositionthatsolvesaproblem thatisimportanttoyou. Milestone 10 Developingadigitalandnon- digitalflowfortheserviceor productincollaborationina teamwithfellowdesigners.
Milestone 11 Developingconceptsand testinghypothesisiteratively. Milestone 12 Workinasprintalongwiththe productengineeringstudents tobringyourconceptalive! Evaluation Compilationoftools learntinphase 3
Phase 4 PreparingfortheDesign world Milestone 13 Understandingthefutureof design, rolesandorganisational structures Milestone 14 Learnhowtosetupaportfolio, howtonetworkandgetready forinterviews Milestone 15 & 16 Chooseonefinalconcept, detailitandperformtestswith realusers.
Evaluation Jurypresentationof projects
"SOALmaintainsaconsistent alignmentwithindustryrequirements bykeepingeducationsharp, focusedandrelevant. Weneed greatproductdevelopersandnot justgoodengineers. SOALpromises todeliveronthisfront." PRADEEP Recruiting Head, UBER India and South Asia DESU
Learner Success Oneofouryoungestlearners, Khushboograduatedfrom SOAL&gotajobbefore shereceivedher 10th Marksheet. KhusbooPandit CreatedanE-commerce websitewherefarmers candirectlysellto customers&avoid middlemen. Vamshi
WhatWill YouLearn? DesignFoundation Astrongdesignfoundationthatis essentialtounderstandwhatdesign candoirrespectiveoftheindustryor discipline. Withourprogram, youwill developastrongbaseofdesign knowledge, processesandskillsby usingtheLondonDesignCouncil’s framework. - DoubleDiamond
TheDoubleDiamond Framework isdividedintofourpillars: Rotateyourscreen
Discover theProblem Inthefirstdiamond, youwillfocus ongettingadeeperunderstanding oftheproblemsusersencounter whileinteractingwithproducts& services. Thiswillinvolveyou spendingtimewithusers, observing themandusingmultipletoolsto understandthemandtheir problems. Here, youusedivergent thinking. Insimplerwords, you exploreproblemswithoutany assumptionsandbroadly.
Define theProblem Onceyouhaveanunderstanding oftheuser, youchangefocus. You cannowstarttodefinewhat problemsneedattention. Thisis whereyouuseconvergentthinking, whichmeansyounarrowyour focustothemostessential problems.
Develop InnovativeConcepts Atthispartofthediamond, you openupyourmindagain (divergentthinking). Thistime, for solutions. Hereyoubrainstormand developinnovativeconcepts.
Deliver ViableSolutions Thelastpartofthediamondcalls forconvergentthinking. Hereyou pick, prototypeandtestwhich solutionsworkandareviablefor theuserandthebusiness. Asyou gothrougheachofthefourpillars indifferentpartsofthecurriculum, youwillgettrainedtothinkflexibly ofproblemsandsolutions. Youwill beabletoeasilycueyour divergentthinkingandyour convergentthinking.
Tanvi Pande CurriculumManager IamTanviPandeworkingasaseniorservice designerinKLM, RoyalDutchAirlines. In 7 yearsas aproduct&servicedesigner, Ihaveunderstood howtomaintainthebalancebetweenidealistic andpragmaticapproach. Theartofsteppinginandoutofthecustomer’s shoestocreateanaptproduct-servicesystemis essentialforaservicedesigner. ServiceandUX designbeing 'new' professions, bringunclarity towardgrowthpatterns. Throughthiscourse, weaimtohelpstudents understandtheirownworthandfindtheirfitasa designer. Youwilllearnthebasicsofdesign thinkingandhowtobringyourknowledgeinto practicewithrealproblems.
Our Campuses Hyderabad, Innov8 Mumbai, Innov8
Lifetime Career Assistance Learninghowtowritecodecanbe quitetheadventure, butmakinga careeroutofitseemsdauntingfor manyaspiringdevelopers. Afterall, it’s notjustanemployerwhochoosesyou, it’salsoyouwhochoosesthejob. This ispreciselywhereourin-housecareer teamcomesinwherewewillhelpin thefollowingways: Create YourPersonalizedBrand Strong Networking
Personalized Assistance Mock Interviews Curated Jobfeed Communication Enhancement
SOALProgram Features WhenyouchooseProduct EngineeringatSOAL, youdon’t justlearn, yougetreadyforlife 1. LifetimeCareer Assistance Thefunofbuildingaproductor anexperiencethenextgen digitaluserwillconsumeis somethingthatcannotbe envisionedinsilos. Youwilllearn howtoworkwithproduct designers and managerstoensurethebest versionoftheproductreaches users. product
2. SOALAlumni Network Withmorethan 400+ learners andcounting, SOALAlumniare placed in top acrossindustries, whichmeans better opportunities networkingandreferralsalong theway. 3. companies for Industry Access SOALengagesthetopindustry mentorsandexpertstocome andsharetheirlearningswith you. Wekeepourlearners awareofthechangesand challengesoftheindustryat everystep.
ProductBased Learning + Portfolio Wealwayshaveaproduct mindsetwhenwesetouttoship productsouruserswilllike. Thisis thesamemindsetweaimto inculcatewhenwecreatedthis program. Youwilllearn: 1. ProductBased ThinkingApproach Thefunofbuildingaproductor anexperiencethenextgen digitaluserwillconsumeis something that envisionedinsilos. Youwilllearn howtoworkwithproduct designers and cannot be product
g p managerstoensurethebest versionoftheproductreaches users. 2. BuildReal WorldProducts Foryourprojectsyouwillwork onbuildingproductswhich havereal-worldimplications. Productswhichcanactuallybe usedbyvarioususersfor solvingproblems. 3. Builda Portfolio WhenyougraduatefromSOAL, youwillhaveaportfolioof productsyouhaveworkedon whichmakesforagood contributiontoyouroverall profileandexperience.
Contactus www.soal.io helllo@soal.io FollowUs: soalindia @soalindia