Case study for Maruti Suzuki Rath Yatra Campaign

1. Case Study for Maruti Suzuki Maha Rath yatra Campaign by Recharge Talent Search 304, 3rd Floor, Vikram Urbane, 25-A Mechanic Nagar Extn., Sch# 54, Indore(MP) 452010 (91) 731 400 99 32 contact@rechargedesigns.com www.rechargedesigns.com Client Review Our client (Maruti Suzuki) was extremely satisfied with the services and outcome of Maha Rath yatra campaign and since then we are partners and have worked on a number of projects. Business Challenge To expand their market in rural areas surrounding Indore, MP to market their new scheme to finance a Maruti Suzuki Alto car at 100 Rs. Per day. The motive of this marketing based campaign was not only business but also to raise the social status of villagers in this region and offering affordable services.

2. Solution Designed an activity based campaign based which was able to successfully communicate to the villagers and motivated them to invest on a family car. Result The Maha Rath yatra campaign was held in a number of villages and outskirts o the city where our campaign successfully drove 60 customers for purchase.

3. Benefits Objective Benefits Identifying the locations with majority of business prospects Playing a skit to connect the product emotionally to the prospects also to motivate them to make a purchase To influence customers for on spot bookings Increase in Sales (60+) Successfully managed to multiply the customers and market the scheme Successfully managed more than 20 on-spot bookings and gave cash prize of Rs. 1000 to each customer Source: www.rechargedesigns.com