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Digital Marketing and its scope

Learn about digital marketing and its scope in future

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Digital Marketing and its scope

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  1. DIGITAL MARKETING AND ITS SCOPE By Kritika Rawat

  2. WHAT IS DIGITAL MARKETING ? • Digital Marketing is the marketing of product and services through digital channels, such as social media, SEO, emails and mobile apps. • In simple words, digital marketing can also be known as online marketing which refers to all marketing efforts that occur on the internet

  3. CURRENT SCENARIO OF DIGITAL MARKETING ? • Digital marketing has taken a troll in India at speed of a jet. It is now being used excessively by many Indian Companies. However, success of a marketing campaign is purely not based on Digital marketing only and if a winning score needs to be obtained, one should munch on different techniques available in traditional and modern modes of marketing • It also has been observed that startups using digital marketing alone, have either failed or could not perform up to the mark. This study is to discuss the measures that should be taken to effectively implement digital marketing, so that winning results can be obtained and high sales can be achieved.

  4. FUTURE TRENDS OF DIGITAL MARKETING IN INDIA • Digital is one of the fastest growing topics. Few years back, AI was a distant future, and now AI is the heart of global business and industry these days. • Through programmatic advertising, we can use AI to automate our Ad buying, which helps us to narrow down our audiences. And conversational marketing helps us to arrange a quick one-to-one connection between customers and digital marketers. • Now marketers get new ways to effectively target their audiences, which is a primary reason through which digital marketing industry is growing. 

  5. THANK YOU Presented By Kritika Rawat Hashtag Digital Marketing, Dehradun https://www.hashtagacademy.in/

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