How the Rise of Social Media and Mobile Made SAP Cloud Solutions Indispensable for Businesses

1. How the Rise of Social Media and Mobile Made SAP Cloud Solutions Indispensable for Businesses Customers nowadays take to social networks, forums, review sites, and everywhere else in the web they can, to share experiences and interactions with your brand, company, sales representatives, products, and services. This is why social engagement is such a crucial part of business for modern enterprises. SAP cloud solutions are a valuable tool for enhancing engagement with consumers on the web, building and protecting your company’s reputation, making your brand known, and taking advantage of modern, cloud-based tools to monitor these activities to make sure you are not missing out on any opportunity to connect with customers. Cloud software programs such as SAP’s Social Engagement Cloud are powerful tools that enable efficient social media monitoring, engagement, and analytics so you can be right where your customers are, cultivating their loyalty, and making sure their needs are catered to. With SAP cloud solutions, your business will be able to better handle big data, especially in this day and age when companies need to sift through huge volumes of messages. SAP enables intelligent routing of data and messages, as well as prioritization and effective social collaboration. This translates to quicker response times, with a focus on the most crucial conversations, and more holistic picture of clients to ensure proper responses based on their social profile and your CRM data. SAP cloud solutions offer core capabilities, including social media monitoring, real-time responses to social media messages (Facebook and Twitter), comprehensive social profile and history, social media analytics, and implementation experience. The platform includes robust and powerful social media monitoring tools that help identify relevant messages with product mentions and the right sentiment so as to prioritize them and break through mere social media noise. Real-time messaging through social channels means being able to craft appropriate responses quickly, using brand-approved templates and an integrated knowledge base. SAP Social Engagement Cloud also gives way for more comprehensive social profiling that combines clients’ social data with your existing CRM information. It also leverages social media analytics for real-time insight into major social trends and topics that are relevant to customers. Finally, SAP cloud solutions enable simulation of your cloud implementation experience so you will know exactly what to expect out of the program.