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Single Sign-On vs. Social Login: A Comparative Analysis

Single Sign-On (SSO) and Social Login are two popular authentication methods, but they serve different purposes. SSO allows users to log in once and access multiple applications, improving security and user experience within an organization. Social Login, on the other hand, leverages social media accounts (like Google or Facebook) for authentication, simplifying the login process for users. This comparative analysis explores the benefits, drawbacks, and ideal use cases for both authentication methods.

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Single Sign-On vs. Social Login: A Comparative Analysis

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  1. Social Login vs SSO Here’s What You Need to Know About the Era of Unified Logins vs Social Login Single Sign-On (SSO) Functional Difference Social login is a single-click login method for accessing a website or a mobile application using existing accounts from various social providers. Single sign-on is an authentication method that allows users to log in to any interconnected yet independent application with a single ID and password. Authentication Multiple identity providers in the form of social media platforms, including Facebook, Gmail, LinkedIn, etc., Single identity provider for multiple interconnected applications/websites. Practical Use Can be used for a website or mobile application where users can authenticate themselves using their existing social media accounts. There is no need to create a new account on the platform. Can be used for a website or mobile application where users need to frequently visit other interconnected yet independent websites/applications. No need to authenticate again and again for different interlinked platforms. User Experience Excellent user experience since users need not spend time creating a new identity on a platform. Great user experience since users need not re-authenticate to use other interconnected yet independent applications. Authentication Methods Social login credentials. Email id and password, social login, phone login. Real-Life Example A user uses Facebook or Gmail to sign-up for an e-commerce platform without creating a new user id on that particular platform. A user signs into their Gmail in one tab and opens the YouTube or Google Drive on another tab. He/she is automatically authenticated with his Gmail account without entering the credentials. Social Login Preferences According to the Consumer Identity Report 2022 by LoginRadius, social login via Facebook and Google are dominant across the globe. 34.41% 38.14% Facebook Preferences Google Preferences Download the Full Report for Free https://www.loginradius.com/resource/consumer-digital-identity-trend-report-2022 loginradius.com/resource/consumer-digital-identity-trend-report-2022 Benefits of Single Sign-On SSO offers greater security SSO helps with regulatory compliance SSO saves time SSO lowers IT costs Business Advantages of Choosing LoginRadius Social Login SSO 1 Supports over 40 social ID Auto scalable to 100M+ users providers 2 Easy-to-manage admin Peak load of 240,000 login requests/ second console 3 Native mobile support and responsive apps Web and Mobile SSO 4 Maintenance-free social Supports SAML, OAuth 2.0, JWT, Multipass & more APIs ABOUT LOGINRADIUS LoginRadius empowers businesses to deliver a delightful customer experience without compromising security. Using our customer identity platform, companies can offer a streamlined login process while protecting digital accounts and complying with data privacy regulations. © LoginRadius Inc | www.loginradius.com

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