4 Critical Steps to Digital Transformation in Media with LoginRadius

1. EBOOK 4 Key Entry Points to a Digital Transformation for media and publications

2. Everywhere you look, companies are announcing plans to undergo digital business transformations. The problem they are facing, however, is deciding where to begin. A recent study by Gartner found that 66% of leaders have plans for a digital transformation, but only 11% are actually able to achieve one at scale. The reason for these poor results? A whopping 57% of organizations are struggling to find an entry point for their transformation. If you happen tobe one of these organizations, keep reading for 4 key entry points to digital transformation. In this e-book, you will discover: • How to start strategizing for your digital transformation. • Examples of companies that have undergone their own digital transformation. • How LoginRadius helped these companies accomplish these entry points. © LoginRadius Inc. | Confidential Information 2

3. Table of Contents In this e-book, you will discover:. . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 2 Get Connected and Bring Value to Your Organization. . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 4 Use Case: . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 4 McPherson Media Group . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 4 Optimize Your Business Initiatives with Automation Tools. . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 5 Use Case: . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 5 BroadcastMed . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 5 Empower Your Business Partners and Customers . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 6 Use Case: Bauer Media . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 6 Programmable Platforms to Bring Value to YOU . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 7 Use Case: Viacom18 Media. . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 7 A Complete Identity Platform . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 8 Why Organizations Choose LoginRadius’ Identity Platform . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 9 © LoginRadius Inc. | Confidential Information 3

4. Get Connected and Bring Value to Your Organization A good place to begin your digital transformation is to build initiatives that focus on changing your operating model. But what does being more connected actually mean? Well, for starters, companies are making their data more available and transparent across their entire digital ecosystem. Data availability actually helps you make money in new ways. For example, you can gather and use that data to create new revenue-generating services. Being more connected will help your organization cross the threshold of your transformation, enabling you, your suppliers, partners, and customers to work more closely together and improve value throughout your business. Use Case: McPherson Media Group After integrating LoginRadius, MMG was able to McPherson Media Group (MMG) is one of the provide a seamless and highly customizable customer largest privately owned media groups in Australia, journey. The team designed this user flow to best encompassing a number of brands and entities complement their marketing strategy. For example, across the continent. When the MMG team first customers were prompted to register for an account started their project with LoginRadius, the main after reaching the limit of free articles, and they were challenges they were hoping to overcome included: incentivized to register with the offer of additional • Consolidating the data that was being gathered free articles before payment was required. in silos across all of MMG. This customer journey was achieved by creating • Monetizing digital content. a seamless connection between the LoginRadius • Fully leveraging digital tools like Google platform, the MMG paywall solution, Google Analytics, Analytics and Mailchimp. and Mailchimp. Now a customer can log in one time • Ensuring a consistent and smooth user and move seamlessly from being a casual user to a experience. registered user, and ultimately a subscriber, all within the MMG ecosystem. © LoginRadius Inc. | Confidential Information 4

5. Optimize Your Business Initiatives with Automation Tools Automation tends to overlap with all of the other entry points, but it will truly help you reinvent the way that value is delivered. For example, with automation tools, data can flow in real time and be automatically updated across your entire digital ecosystem. Not only does this automatic data flow greatly improve productivity, but it can also enable you to understand your audience and thus deliver more value to your customers. Automation tends to be a great entry point for organizations as it helps decrease cost, reduce time to value, and improve the way you engage with your customers. Use Case: BroadcastMed With our help, BroadcastMed was able to implement BroadcastMed has been innovating digital strategies single sign-on (SSO) across their ecosystem. SSO for healthcare providers and organizations for over allows BroadcastMed partners to access learning 20 years. Being at the forefront of innovation in their content directly from their partner portal and ensures industry, the team at BroadcastMed was looking that the individual user’s learning progress was safely for a way to improve their registration system for a stored. better customer experience and partner connectivity while ensuring data security. The main concerns they The integrations that LoginRadius provided include a wanted LoginRadius to address included: custom registration National Provider Identification (NPI) page where the users’ NPI numbers are verified • Keeping their customer data secure. with the registry in real time. As well, the form • Providing customers the ability to register for autofills with the information retrieved from the programs across their systems. NPI registry. We also provided a custom Marketo • Integrating single sign-on with their partners. integration that was configured to sync the desired user data from LoginRadius to Marketo in real time. These integrations help BroadcastMed to strategically develop solutions that help their clients more deeply engage with their audiences. © LoginRadius Inc. | Confidential Information 5 © LoginRadius Inc. | Confidential Information 5

6. Empower Your Business Partners and Customers While the first two entry points are focused on improving your operating model, this one will help you change your business model completely. For example, by using the right tools and technology, you can empower your partners and customers to create value for themselves, which will multiply your business potential. But what does empowerment actually mean? Instead of proving to your partners and customers the benefits of working with you, you provide them with tools so they can easily discover those benefits for themselves. Empowerment also enables you to provide a self-serve model throughout your business, so you can focus your resources on improving your services and offerings. Use Case: Bauer Media With the help of LoginRadius, Bauer Media was able Bauer Media is Australia’s largest magazine publisher, to empower customers to navigate across all of with over 60 titles in circulation across multiple Bauer Media’s digital properties with a single set of platforms. With so many customers interacting credentials. LoginRadius Single Sign-On (SSO) allows with their content, Bauer wanted to boost customer readers to seamlessly navigate to the most relevant engagement across all of their digital properties. content without having to log in and re- authenticate When Bauer started their project with LoginRadius, multiple times. This solution helped turn casual their main challenges included: visitors into subscribed readers. • Centralizing customer identities across LoginRadius SSO also helped Bauer Media create a multiple web and mobile properties. unified profile for each customer across their digital • Delivering a connected customer experience by properties. This integrated profile enables Bauer allowing users to use their social profiles and/ Media to deliver a personalized digital experience or a single identity across multiple customer for each customer, as well as collect multiple data touchpoints. points about customers in a centralized database. • Using customer identity and data in real- From there, LoginRadius Integrations allow Bauer time to drive growth by integrating customer Media to pass that data on to third-party marketing identities with marketing tools and leveraging applications so that they can continuously provide engagement solutions. relevant content to their readers. © LoginRadius Inc. | Confidential Information 6

7. Programmable Platforms to Bring Value to YOU This last entry point is a crucial one, as it will help you focus on changing both your business and operating models simply by using others to help create and deliver the value to your business. For example, instead of using your own resources to build tools that would help bring value, you can outsource and have experts do it for you, so you can focus on what you do best. One great tool that would help you outsource is a CIAM solution. These platforms are a huge help in regards to managing and securing your customer data and identities. And another great thing about them? The newer platforms are completely cloud- based and managed for you, meaning a higher potential for value. Use Case: Viacom18 Media We also configured a custom object so that Viacom18 Viacom18 Media Pvt. Ltd. is one of India’s fastest can gather and store nonstandard data such as voting growing entertainment networks and includes more history. With LoginRadius Integrations, Viacom18 is than three dozen iconic brands that offer a multi- able to ensure that data syncs automatically, in real platform, multi-generational, and multicultural brand time, from LoginRadius to their third-party tools. This experience. When the Viacom18 team was evaluating automatic sync ensures zero loss of data across all customer identity platforms, they identified these systems. Some of these integrations include Kaltura, main requirements: Braze, Google Analytics, Microsoft Power BI, Hadoop, • An identity management solution to help and mGate. capture and process the large volume of data. In regards to Viacom18’s high volume of viewer logins, • A scalable solution to help accommodate the especially during peak voting times, LoginRadius influx of logins for voting after a show ends, as ensures that our system can scale up to 150,000 well as real-time voting during the episodes. logins per second while maintaining a fast response • High system availability and maintenance. time of 600ms or less. We are also a fully managed platform, and we have consistently delivered 100% After integrating LoginRadius, Viacom18 was able uptime. We continuously maintain our system to automatically centralize the profile data gathered and infrastructure to ensure that this availability via social login and phone login, along with additional continues.. details that users entered, to create a unified profile for each individual viewer. © LoginRadius Inc. | Confidential Information 7

8. A Complete Identity Platform The LoginRadius Identity Platform is a cloud-based, out-of-the-box solution that can be easily deployed on web, mobile, or any other customer-facing interface. Customer Identity Management Web, Mobile, and Federated Single Sign-on Out-of-the-Box Managed Service Data Governance and Consent Management Customer Management and Insights Real-time Pre-built Integrations 100% Pure Cloud- based Identity Platform Achieved 100% System Availability 700 Million Unique Users Every Month 29 Data Centers Worldwide 150,000 Logins/ Second Peak Performance 6.8 Billion API Calls Every Month © LoginRadius Inc. | Confidential Information 8 © LoginRadius Inc. | Confidential Information 8

9. Why Organizations Choose LoginRadius’ Identity Platform Deploy one identity, one profile across all customer touch points • Remove Identity and Data Silos • Deliver Connected Experience • Build Unified Profiles Complete, Out-of-the-Box, Cloud-Based Solution • Pure cloud, global service, auto-scalable, 99.99% uptime • Data management • Managed infrastructure Data security, privacy, compliances • Security Management • Managed Privacy regulations including GDPR • Supports all major compliances and policies © LoginRadius Inc. | Confidential Information 9

10. LoginRadius is a leading provider of cloud-based Customer Identity and Access Management solutions for mid-to-large sized companies. The LoginRadius solution serves over 3,000 businesses with a monthly reach of over 1 billion users worldwide. Copyright © LoginRadius. All Rights Reserved.