Hyaluronic Acid Serum: Equal-Opportunity Hydrator

1. April 26, 2017 Hyaluronic Acid Serum: Equal-Opportunity Hydrator Image 1: Hyaluronic Acid Serum Can Help Prevent Dry Skin and Acne Breakouts Keeping your skin looking and feeling its best is a commitment, but whatever your chosen skincare routine may be, one constant must remain: keeping your skin hydrated. All skin types – even oily – need hydration. It keeps skin plump, oxygenated and glowing, while dehydrated skin can suffer from dullness, breakouts, premature aging and more. If you’ve been neglecting this aspect of your skin routine, here are just a few of the problems you might encounter. Page | 1

2. Dehydrated Skin = Prematurely Aged Skin Wrinkles are one of the most common skin issues that we encounter–and getting them early makes us look and feel older. Neglecting to moisturize the skin can actually cause premature wrinkle formation. When skin is dehydrated, your complexion suffers chronic, low-grade inflammation that will eventually lead to the breakdown of collagen, a protein that keeps your skin looking full and youthful. This condition makes it easier for wrinkles to develop—and makes existing wrinkles stand out even more. Dehydrated Skin = More Blemish-Prone Skin Acne isn’t just an issue for teenagers. In fact, the Journal of American Academy of Dermatology has found that 54% of women aged 25 and older have experienced acne breakouts as adults. When skin doesn’t get enough moisture, it responds by making more sebum. When outer layers of the dermis are dried out, exfoliation slows, and sebum clogs pores and leads to blemishes. makes your face more susceptible to acne because your oil glands overproduce sebum. Oily skin needs hydration just as much if not more than dry skin to prevent this cycle. Dehydrated Skin = Vulnerable Skin When skin is out of balance, its natural cell turnover and renewal process is compromised, making it more vulnerable to pathogens and the elements. Hydration is essential to circulation and oxygen flow in the skin, promoting proper function and allowing it to utilize its natural protection mechanisms. Dehydrated Skin = Hard to Cover Skin Makeup is supposed to cover your skin’s flaws and make you look more beautiful. However, dry skin is hardly the ideal canvas for makeup. For instance, concealers tend to collect on dry skin and settle into fine lines, making your wrinkles look more apparent. Well-hydrated skin offers a smoother, more even surface for cosmetics. Keeping skin moisturized can help you reap – and see – makeup’s full benefits. Dehydrated Skin = Itchy Skin When your skin is dried out, it can feel very tight and itchy. As such, you are more likely to scratch, pick or peel it—a major no-no, since you will damage your skin’s outer layers and can cause Page | 2

3. scarring. Hydrating skin keeps the outer skin cells softer, smoother and less flaky so there is less temptation to scratch. Why Hyaluronic Acid? This naturally-occurring substance is found in the joints and nerves and can bind and retain up to 1,000 times its weight in water – making it especially effective at optimizing and maintaining moisture levels in the skin. And hyaluronic acid serum does it all on its own – no oils or emollients required – making it ideal for any skin type. For oily or combination skin, use it under makeup or SPF. For drier skin, follow with a heavier moisturizer to replenish skin’s oils as well as moisture level. Few things are as universally beneficial as hyaluronic acid, so make it part of your skincare regimen to see a younger-looking, more beautiful complexion. About Kerstin Florian International: Kerstin Florian International is a leading provider of effective, nature-inspired skincare products. Driven by passion, innovation, natural wellness, and the spa lifestyle, the company adheres to the philosophy of Outer Beauty, Inner Health. Our comprehensive portfolio of products can be found at the finest resort and day spas worldwide. Sources: DOES YOUR SKIN NEED HYALURONIC ACID?, BeautyEditor.ca 7 Bad Things That Happen When You Don't Moisturize Your Face, GoodHousekeeping.com Page | 3