a profile of the south carolina shrimp tourist l.
Download
Skip this Video
Loading SlideShow in 5 Seconds..
shrimp PowerPoint Presentation
Download Presentation
shrimp

Loading in 2 Seconds...

play fullscreen
1 / 23

shrimp - PowerPoint PPT Presentation


  • 269 Views
  • Uploaded on

Travel and tourism industry trends in South Carolina. Largest employer ... Are South Carolina coastal tourist culinary tourists? What are the attitudes, preferences, ...

loader
I am the owner, or an agent authorized to act on behalf of the owner, of the copyrighted work described.
capcha
Download Presentation

PowerPoint Slideshow about 'shrimp' - Kelvin_Ajay


Download Now An Image/Link below is provided (as is) to download presentation

Download Policy: Content on the Website is provided to you AS IS for your information and personal use and may not be sold / licensed / shared on other websites without getting consent from its author.While downloading, if for some reason you are not able to download a presentation, the publisher may have deleted the file from their server.


- - - - - - - - - - - - - - - - - - - - - - - - - - E N D - - - - - - - - - - - - - - - - - - - - - - - - - -
Presentation Transcript
a profile of the south carolina shrimp tourist

A Profile of the South Carolina Shrimp Tourist

What does coastal tourism have to do with the commercial shrimp industry?

William C. Norman, Laura W. Jodice & Sajna Shenoy

Recreation, Travel and Tourism Institute

Department of Parks, Recreation & Tourism Management

Clemson, South Carolina

outline
Outline
  • Background
    • US South Atlantic shrimp industry problems
    • SC Shrimp industry problems
    • SC Tourism trends
  • Linking coastal tourism and shrimp in South Carolina
    • Can tourism help the South Carolina shrimp industry survive?
  • Shrimp and Tourism survey
    • Do SC Coastal tourists prefer local, wild-caught shrimp?
  • Restaurant study
    • Are coastal restaurants willing to pay a higher price for local, wild-caught shrimp?
slide3

South Carolina Shrimp - Background

  • Coastal fishing communities in transition
  • Declining fisheries
  • Coastal development pressures
  • Increasing gentrification
  • Magnuson-Stevens Fishery Conservation and Management Act - National Standard 8:
    • Conservation and management measures shall…take into account the importance of fishery resources to fishing communities in order to…
    • provide for the sustained participation of such communities
    • to the extent practicable, minimize adverse economic impacts on such communities.
sc shrimp industry assistance
SC Shrimp Industry Assistance

South Carolina Shrimp - Background

$5.6 million

$2 m (National Marine Fisheries Service)

$3.6 m (SC share from congressional allocation to SE)

Subsidy to shrimpers

  • Marketing and quality development
    • $538K - Clemson University Extension (PSA)
    • $184K - Southern Shrimp Alliance
    • $100K - S.C. Seafood Alliance
    • $ 60K - S.C. Shrimpers Association
  • Business/Financial training
  • Economic analysis
  • Food science/packaging
  • Tourism
  • Marketing Plan
  • Processing
slide5

US South Atlantic Shrimp - Problems

Increased operating costs

  • Govt Regs: TEDs, BRDs
  • Fuel

Overcapacity (too many boats)?

slide6

US South Atlantic Shrimp - Problems

  • Competition with imports?
  • EU tariff on shrimp = redirection of shrimp to US (chloramphenicol and nitrofuran)
  • Aquaculture product meets restaurant/chef preferences

U.S. Landings and Import of Shrimp

slide7

US South Atlantic Shrimp Problems

  • Most valuable US domestic species, but prices have declined…
    • Wholesale price lowest in 40 yrs
    • Import prices decreased as much as 28 % (2000 to 2002)
    • Value of harvest decreased 50% or $690 million (2000 to 2002).

U.S. Shrimp Prices, Ex-vessel, 1998-2003(ytd)

u s consumption of shrimp is rising steadily
U.S. Consumption of Shrimp is Rising Steadily

US South Atlantic Shrimp - Problems

Note: Fisheries of the United States, National Marine Fisheries Service. Shrimp, all preparations. e=estimated by FAS staff (Tom Westcot, 2003, FAS, USDA)

slide9

South Carolina Shrimp - Problems

Can South Carolina shrimp compete in the global marketplace?

U.S. Shrimp Harvest, by Region in 2001

South Atlantic

< 1% of total available shrimp in US

South Carolina

< 0.1%

slide10

South Carolina Shrimp - Problems

Additional challenges…

  • 900 vessel permits - 200 active vessels
  • Prime coastal real estate OR shrimp heritage?
  • Aging dock owners/fishermen (retirement?)
  • Individuality of fishermen
  • Quality
  • Lack of crew
  • Reliance on out-of-state processors
  • Roadside “peddlers”
  • Many seafood restaurants - few serving local, wild-caught shrimp
  • Confusing restaurant pricing
  • Conflict with recreational shrimp baiting?
  • Not enough shrimp to meet local demand
slide11

South Carolina Shrimp - Solutions

U.S. International Trade Commission (ITC)

Antidumping Duty Investigations

  • Government/regulatory?
    • Import tariffs
    • Fleet reduction
    • Government subsidies

= 74% of imported shrimp

slide12

South Carolina Shrimp - Solutions

  • Branding & Niche marketing?
    • Local, wild-caught
    • “Sweet South Atlantic White”
    • In season
    • Organic
    • Sustainable
    • Mark of quality
  • Business/Financial training?
  • Cooperatives?
  • Outreach/Education?
slide13

South Carolina Shrimp - Solutions

  • Direct Marketing ?
    • Restaurant chefs
    • Public markets
    • Dockside purchase
    • Coastal tourist or home use?
  • Partnership with coastal tourism industry?
slide14

South Carolina Shrimp - Solutions

  • Travel and tourism industry trends in South Carolina
    • Largest employer and top industry
    • 30% income is domestic travelers ($2.07 billion) at restaurants, grocery stores and other eating and drinking establishments
    • Eating-place sales up by 5.7% (2002 to 2003)
    • 3 of top 5 counties were coastal counties = 56% total combined travel expenditures in SC
slide15

South Carolina Shrimp - Solutions

Partnership?

  • What is the potential for marketing locally harvested shrimp to coastal visitors?
  • Benefit both industries?
  • Integration with other tourism initiatives?

COASTAL

TOURISM

Culinary

Heritage/Cultural

Ecotourism

Recreation

Agritourism

COMMERCIAL

SHRIMP HARVEST

?

“SHRIMP TOURISM”

does shrimp tourism already exist
Does “shrimp tourism” already exist?

South Carolina Shrimp - Solutions

could more shrimp ecotourism be developed
Could more shrimp ecotourism be developed?

South Carolina Shrimp - Solutions

Commerical boat?

Eco-tour boat?

slide18

South Carolina Shrimp and Tourism Project

Survey SC coastal visitors re: local, wild caught shrimp

  • Are South Carolina coastal tourist culinary tourists?
  • What are the attitudes, preferences, and behaviors of South Carolina Coastal visitors toward local, wild-caught shrimp, when traveling?
slide19

South Carolina Shrimp and Tourism Project

Methodology

  • Survey #1 – Culinary Tourism Survey
  • Conceptual model development
  • ID/understand culinary tourist segments
  • Survey #2 – Shrimp Interest Survey
  • Attitudes, preferences, & behaviors re: shrimp
  • Segment coastal culinary visitors (apply model)
  • ID potential target markets

VARIABLES

VARIABLES

  • SHARED VARIABLE
  • Food and travel general preferences
  • Importance of attributes
  • Preferences
  • Beliefs/expectations
  • Shrimp activity on your trip
  • Interest in new experiences
  • Knowledge about shrimp
  • Most recent SC trip
  • Demographics
  • Food neophilia
  • Food variety seeking
  • Enduring involvement/food
  • Hedonic consumption/food
  • Personal values
  • Quest for authenticity
  • Most recent SC trip
  • Demographics

clusters

explain

explain ?

anticipated outcomes
Anticipated Outcomes

South Carolina Shrimp and Tourism Project

  • Better informed industry
  • Mutually beneficial partnership with integrated strategy
  • SC shrimp industry marketing plan
  • Outreach & Education (SC Shrimp Alliance/Seafood Association)
related research
Related research

South Carolina Shrimp and Tourism Project

  • Restaurant Interviews:
    • Are coastal restaurants willing to purchase direct or pay a higher price for local, wild-caught shrimp?
  • Seafood tourism case studies
slide23

South Carolina Shrimp and Tourism Project

Methodology

  • Pilot testing March/April 2004
  • Field survey May – October, 2004 (during shrimp season)
    • 6 SC coastal counties
    • Systematic selection at 24 visitor sites
    • Random times
    • Intercept with mail follow-up
  • Analysis
    • Statistical analysis (Factor analysis, Cluster analysis, MANOVA, ANOVA, Chi-square)
    • Non-response analysis
  • Recommendations & Outreach