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Culinary Arts, Restaurant Development, and Classification 2004 Pearson Education, Inc. ... The French are credited with culinary art, largely due to two main events ...

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the restaurant business culinary arts restaurant development and classification

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The Restaurant Business Culinary Arts, Restaurant Development, and Classification

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culinary arts
Culinary Arts
  • Culinary Arts…
    • The French are credited with culinary art, largely due to two main events
      • French Revolution
      • Thomas Jefferson
    • French cuisine and its foundations
      • Mother sauces
      • Nouvelle cuisine (lighter cuisine)
culinary arts3
Culinary Arts
  • Culinary Arts (cont.)…
    • American Adaptation
      • Infusion
        • Blending of flavors and techniques of two cuisines
some culinary greats
Some Culinary Greats
  • Culinary Greats…
    • Auguste Escoffier
      • Patron Saint of Cooking
    • Julia Child
    • Martha Stewart
    • Emeril “BAM” Lagasse
some culinary greats5
Some Culinary Greats
  • Culinary Greats (cont.)…
    • Charlie Trotter
      • Considered America’s finest
    • Alice Waters
    • Paul Prudhomme
chefs of today need to possess
Chefs of Today Need to Possess
  • Need to Possess…
    • Cooking skills
    • Employability traits
    • People skills
    • Menu development
    • Nutrition
chefs of today need to possess7
Chefs of Today Need to Possess
  • Need to Possess (cont.)…
    • Sanitation/Safety
    • Accounting
    • Computer Training
recipe for safety sanitation
Recipe For Safety & Sanitation
  • Safety & Sanitation…
    • Wash Hands Often
    • Keep it Clean
    • Avoid the Danger Zone
    • Train and Educate
    • Have the Right Attitude
recipe for safety sanitation9
Recipe For Safety & Sanitation
  • Safety & Sanitation (cont.)…
    • Know Your Equipment
    • Be HACCP Friendly
    • Use Your Health Department
    • Equip Your Staff
    • Stay Informed
describing foodservice organizations
Describing Foodservice Organizations
  • Foodservice Organizations …
    • Operating philosophy
      • Philosophy of owner/operator
      • Expression of ethics, morals, and values
    • Mission goals and objectives
who is the guest
Who Is the Guest?
  • Guest…
    • Target market customer
      • Niche - specific share of a market
    • Catchment area
who is the guest12
Who Is the Guest?
  • Guest (cont.)…
    • Demographics
      • Average number of people equals 500 per restaurant
market share
Market Share
  • Fair Market Share…
    • Number of potential guests/number of restaurants
    • 5000/25 restaurants = 200 people
  • Actual Market Share…
    • Actual number of guests each restaurant serves
concept elements
Concept Elements
  • Concept…
    • Created with customer in mind
    • Location
    • Theme and design
      • Ambience
menu planning
Menu Planning
  • Menu Planning…
    • A la carte
    • Table d’ hote
    • Du jour
    • Tourist menus
    • California menus
    • Cyclical menus
menu design and layout
Menu Design and Layout
  • Design and Layout…
    • The Menu is a sales tool and motivation device
      • Affects what and how much is ordered
      • Tools include paper, color, and artwork
menu design and layout17
Menu Design and Layout
  • Design and Layout (cont.)…
    • Menu Engineering
      • Approach to setting menu prices and controlling costs
      • Principle that food cost percentage is not as important as total contribution margin
      • Establishes what is to be added, dropped, repositioned, or left alone on the menu
considerations for menu design
Considerations for Menu Design
  • Menu Design…
    • Needs and desires of guests
    • Capabilities of cooks
    • Equipment capacity and layout
    • Consistency
    • Pricing
considerations for menu design19
Considerations for Menu Design
  • Menu Design (cont.)…
    • Nutritional analysis
    • Accuracy in menu
    • Menu analysis
    • Menu design and layout
classifications of restaurants
Classifications of Restaurants
  • Classifications…
    • Americans eat out 200 times a year
    • 50% of guests visit a restaurant on their birthday
    • Most popular meal period is lunch
    • National Restaurant Association
full service luxury restaurants
Full-Service Luxury Restaurants
  • Full-Service…
    • Good selection of menu items made on premises
    • Fine Dining Hall of Fame
      • Le Bec Fin
      • Spago
    • There are few national chains
specialty restaurants quick service
Specialty Restaurants Quick Service
  • Quick Service…
    • Theme related
    • $111 billion annual sales
    • Better known as fast food
    • Limited menus
    • Guest helps defray labor costs
quick service hamburger
Quick ServiceHamburger
  • Hamburger…
    • McDonald’s and Ray Kroc
      • Added breakfast
      • Expanding overseas
      • Co-develop sites with gasoline companies
      • $33 billion worldwide sales
      • Drive thru
quick service pizza
Quick Service Pizza
  • Pizza…
    • Local and regional chains all with delivery service
    • $20 billion market
    • Four major chains
      • Pizza Hut
      • Domino’s
      • Papa Johns
      • Little Caesars
quick service chicken
Quick Service Chicken
  • Chicken…
    • KFC is market leader
      • Home delivery
      • “3 in 1” restaurants
    • Other chains
      • Church’s Chicken
      • Popeye’s
other types of restaurants
Other Types of Restaurants
  • Other Types…
    • Steakhouses
      • New growth area
      • Outback Steakhouse
    • Seafood restaurants
    • Pancake restaurants
    • Sandwich restaurants
    • Family restaurants
ethnic restaurants
Ethnic Restaurants
  • Ethnic…
    • Independently owned and operated
    • Mexican restaurants are largest growth segment
    • Different types are developing
      • Thai
      • Indian
casual dining dinner house
Casual Dining/Dinner House
  • Casual…
    • Relaxed atmosphere with trend towards casual
      • Houston’s
    • Chain or independent
    • Ethic and theme
celebrity restaurants
Celebrity Restaurants
  • Celebrity…
    • Owned by celebrities such as Michael Jordan, Dan Marino, Steven Segal, Gloria Estefan, Junior Seau, Denzel Washington
    • Seau’s San Diego
    • All Star Café
    • House of Blues
trends in restaurant development
Trends in Restaurant Development
  • Trends…
    • Demographics
    • Branding
    • Alternative outlets
    • Globalization
    • Continued diversification
    • More hyper-theme restaurants
    • Chains vs. Independents