3000 B.C. - ancient Babylon, shop owners hung signs. U.S: early 1800s -- first ad agencies ... Sell soap on soap operas. Slogans. No More Tears (Johnson & Johnson) ...
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and Commercial Culture
Where have you seen ads lately?
1) Children and advertising
2) Health and Advertising
Advertising and Democracy
Broadcasters earned from political ads:
1996 -$400 million
2000 -$665 million
2004 -$1.6 billion
2008: $2.5 billion
Campaign ads are about 10% of total revenue in those years. How does this affect broadcasters’ support for campaign finance reform?