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What are the four different types of consumer data businesses collect

Data plays a key role in ensuring the success of a B2B business as it provides the key information to devise sales, marketing, and customer experience strategy. When data is combined with analytics, a business gets insights to ensure growth.

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What are the four different types of consumer data businesses collect

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  1. What are the Four Difgerent Types of Consumer Data Businesses Collect?

  2. Data plays a key role in ensuring the success of a B2B business as it provides the key information to devise sales, marketing, and customer experience strategy. When data is combined with analytics, a business gets insights to ensure growth.

  3. Types of Data Personal data It includes personal information such as Social Security number, gender, and location. Non-personal but identifiable information like your IP address, web browser cookies, and device IDs are also included in personal data.

  4. Engagement data It includes the interactional data based on the user’s interactions with a business’s website, mobile apps, social media pages, emails, text messages, etc.

  5. Behavioral data It tells about user behavior. This type of data includes a user’s purchase history, history of financial transactions, product usage information, and more.

  6. Attitudinal data This type of data collects things such as purchase criteria, consumer satisfaction, product desirability, and more that help a business understand the attitude of a consumer.

  7. What is analytics? Analytics is defined as the process of computational analysis of data to make meaningful information out of it.

  8. What is data management? Data management can be defined as the practice of collecting, keeping, and using data securely, effjciently, and cost-efgectively. Learn more about the data management strategies and tools from B2B business growth consultants.

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