Today:. More comments on pricing Framework for event management Exploring idea of sponsorship in sport. Most Common Pricing Strategy:. What the Market Will Bear. If hunches are wrong, results can be costly. What could be the result of an incorrect decision?.
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More comments on pricing
Framework for event management
Exploring idea of sponsorship in sport
What the Market Will Bear
If hunches are wrong, results can be costly
What could be the result of an incorrect decision?
Pricing based on user group
Corporate/individual season-ticket holder
Would any particular group be more sensitive to price change? Why?
Time and Place Smoothing
Prime vs. non-prime time
Price scales in venue
Key factors—proximity, line of sight, and demand
Price hikes threaten to push consumers off escalator
What are some key pricing concerns for a new MLS franchise?
Non-consumer sport and leisure fan
Non-consumer, non-sport and leisure fan