Simple And Easy Image Optimization With Semalt

1. 23.05.2018 Simple And Easy Image Optimization With Semalt Images play a big role in creating quality and engaging content. You can only imagine how boring it would be if you opened a web page only to be met with a big chunk of text. Infographics, photos, illustrations plus a host of other image ?les make your content appealing to the eye. In addition to this, they have the potential to reel in more traf?c (obviously via an image search result). However, Lisa Mitchell, the Semalt Customer Success Manager, reminds you that all this can be possible if you optimize your website's images for Google and other search engines. Choosing the perfect image Step One: Make sure it is relevant Step One: Make sure it is relevant – All webmasters must ensure that their websites are relevant and engaging. Bad user experience will de?nitely lead to a high bounce rate, so choosing a relevant image, you are on the right path. Choose your blog and website's images using the following guideline: Choose your blog and website's images using the following guideline: Ensure that the images relate to your niche or topics Choose images that emphasize points you'd wish to drive home. Your images must enhance the viewing/ reading experience rather than disrupt the same. https://rankexperience.com/articles/article1784.html 1/3

2. 23.05.2018 Besides, be sure to avoid using stock images. These make your web pages look generic, boring and not engaging at all. As much as it may be expensive to get quality photos, it may not be a bad idea to hire a professional photographer. Step Two: Step Two: Getting free images Getting free images Trust me; you wouldn't ever wish to be embroiled in a copyright lawsuit. As such, it is always a good idea that you use your own images. Here are some tools you can use to customize your images. Canva Canva – includes a library of stock images plus illustrations and vectors, which you are free to use to make your graphics. Canva also has ?lters as well as a handful of features for image editing. Freepik Freepik – this tool is akin to an image search engine. It will crawl through hundreds of thousands of images to give you one that ?ts your search best. Freepik is a great resource for PSDs, illustrations, icons, vectors, and photos. Google Images Google Images – this resource is perfect but be careful with copyrighted images. For this, modify the search results by selecting 'labeled for re-use.' Flickr Flickr – in this case, use an attribute license, a nor derivative one or a non-commercial one to avoid copyright infringement. Getting image ?le names right Once you have created a custom image, then the real work begins. Image optimization begins with choosing the right ?lename. Why? Well, they boost your SEO ranking. Here are the best image ?le naming practices you should put to use: Use a hyphen as a word separator – never use the underscore because they are not recognized by search engines at all. For Google, there is no difference between 'image_?le.jpg' and 'image?le.jpg.' Be concise and descriptive – put as many details as you can. Always use keywords naturally. Titles and the alternative attribute The alt text or alt tag refer to attributes that go into the image tag. Use these to provide more details about your images speci?cally those that were not included in the ?le name. Image size Maximize your website's speed by scaling down your images to the smallest size possible. Adobe Photoshop, ImageOptim, JPEGmini and PunyPNG are cool tools you can use for this. Do not forget to try Google's Page-Speed https://rankexperience.com/articles/article1784.html 2/3

3. 23.05.2018 Insights for identifying pics that drag down your page's loading speed. https://rankexperience.com/articles/article1784.html 3/3