Salesforce Marketing-Cloud-Email-Specialist [2020] Exam Questions - Success Secret

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3. Question No. 1 A small company, with limited resources, has started to use the Marketing Cloud. They have a single master data extension for all of their subscribers. When a subscriber opts in to receive communications, they will receive a monthly newsletter, weekly promotions, and a birthday email. What is the optimal way to manage unsubscribes by communication type? A. Create a Boolean field for each communication type in the data extension and update the Profile Center. B. Create suppression lists for each communication type, and associate the suppression list on the send definition. C. Create separate data extensions for each communication type and customize the subscription page. D. Create publication lists for each communication type, and associate the publication list on the send definition. Answer: B Question No. 2 What tool is recommended to render personalization strings, AMPscript, and dynamic content in an email message before sending it to a subscriber? A. List Detective B. Preview and test C. Send Flow D. Test Send Answer: B Question No. 3 A marketer is completing a Send Preview based on a pre-deployment checklist. What task is validated during the Send Preview? A. Confirm that each content area specified in the dynamic content rules exists. B. Identify phrases like "click here" or "Free!" that could be marked as spam. C. Ensure subscriber status at the time of send is Subscribed or Bounced. D. Ensure subscribers have not unsubscribed or are undeliverable. Answer: A Question No. 4 A company has one million subscribers. The company has a Master data extension that contains information about its subscribers, such as Email Address, Physical Mailing Address, Phone Number, and Loyalty information. There are 40 fields in the data extension. The data is used for multiple daily email campaigns. How should the data be updated? A. A scheduled automation to import a file containing all of their subscribers. B. A scheduled automation to occur every 15 minutes to ensure the data is current.

4. C. A file drop automation to execute an import every time a record is updated or added. D. A scheduled automation to import a nightly file of updated or changed records. Answer: A Question No. 5 Northern Trail Outfitters wants to use something other than an email address to identify subscribers. What functionality can be used to accommodate this? A. Subscriber Key B. Subscriber Attributes C. System Preferences D. Primary Key Answer: A

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