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Ensuring your product gets discovered across all marketing channels you have your presence on is crucial for your eCommerce success. But it does not happen on its own, nor does it happen by mere tedious human efforts. If you want to get your products discovered, you may leverage the power of the Amaze PXM platform. This intelligence-powered native cloud software consolidates every feature that contributes towards improving your product discovery and customers experience.
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How do you ensure your product is discovered in the eCommerce marketplace? Introduction Ensuring your product gets discovered across all marketing channels you have your presence on is crucial for your eCommerce success. But it does not happen on its own, nor does it happen by mere tedious human efforts. If you want to get your products discovered, you may leverage the power of the Amaze PXM platform. This intelligence-powered native cloud software consolidates every feature that contributes towards improving your product discovery and customers experience. Body Product information plays a vital role in the discovery of the product in the eCommerce marketplace. So, ensuring that all the relevant and most up-to-date information is available in the product catalog and visible to the prospect during the search phase is paramount for businesses selling online and seeking growth. Product information, such as images, videos, and SKU details, has to be complete and contextually relevant to maximize the chances of product discovery. Not having it right in the catalog may lead to degraded search results and unsatisfied customers. A simple solution to create, organize, optimize, and distribute it rightly is to rely on a comprehensive product experience management platform that streamlines information handling. If the information provided is incomplete, does not justify the item, or does not match shoppers' keywords, there are chances that the product does not get discovered. The completeness and correctness of information thus become imperative to get products searched. And not surprisingly, you can achieve it by deploying Amaze PXM – Product Experience Management. What is Amaze product experience management (PXM)? Driven and empowered by AI capabilities, Amaze PXM is a native cloud software product built to perfection to ease and accelerate information management with efficacy. It can help develop engaging
product content, manage digital assets, create and optimize multiple catalogs, build attributes and SKU items, and distribute product information, all at once faster than ever before. Every feature and functionality, from product content creation and merchandising design to attribution design and syndication, contributes to improved product discovery and customer engagement. This intelligence-powered PXM platform will let you deliver a personalized, customer-centric experience across multiple channels. It empowers you to take centralized control over product information and applies technologies backed by AI and ML. Amaze product experience management consolidates every feature thatdrives enriched product experience. Below is what you can do with it to ensure your products get discovered in the eCommerce marketplace. How Amaze PXM Ensures Seamless Product Discovery How you represent and portray your product determines if it gets discovered. Again, the information provided is the key. And here, the Amaze PXM platform comes instrumental in structuring, managing, and syndicating data without inconsistencies and inaccuracies in place. •It helps customers have easy and quick access to comprehensive and contextually relevant information. •It provides relevant and complete omnichannel experiences ensuring that the customer gets the right information at the right time at various touchpoints of the product buying journey. •Amaze PXM platform also ensures consistency of data across systems and distribution channels. Not surprisingly, it helps do so with accuracy and minimal effort. •The system empowers merchants with capabilities to make the most of their digital assets. The digital asset management feature adds value to their proposition. •Another good thing is that it accelerates time-to-market, helping businesses put more products out there and syndicate them when they are ready for onboarding. •Amaze PXM powers businesses with greater visibility they need to finetune their product experience practices. With this much to do with your product information and representation, you can be sure to get your products discovered. And the result will be a larger market share and happier customers that keep visiting you.