Learn About The Latest Shopify Audiences Tool From A Shopify App Agency

1. Learn About The Latest Shopify Audiences Tool From A Shopify App Agency

2. Introduction Are you familiar with Shopify Audiences? If you have a stake in online retailing or own an e-commerce platform, you need to read this. After all, you’ll learn more about Shopify Audiences and how it can help you seek out high-intent buyers. With the introduction of Shopify Audiences, new ways to battle the changes in data privacy and phasing out third-party cookies will be available. It means the best Shopify app agency will have to adhere to these alterations. Last year, Apple updated iOS to 14.5. Thanks to this update, whenever people would use social media apps on their iPhones, they would receive a notification from a tool called the App Tracking Transparency. This notification would allow them to decide whether they want the solution to continue tracking their activities on other sites or not.

3. If a user opts out of tracking, it will affect data collection systems incorporated by businesses to personalize their advertisements, generate performance reports, and limit tracking events of conversion. Even Google recently announced that it won’t support third-party cookies anymore. In other words, every Shopify app agency has to prepare itself to accommodate this shift. It’s the only way for these companies and their clients to come up with first-party data-collection strategies.

4. About Shopify Audiences “Due to the ever-growing difficulties of finding new customers, Shopify Audiences has been the trump card in reinstating advertising campaign standards.” So, what do you need to know about Shopify Audiences? Experts of a Shopify app agency describe it as a platform that aims to boost the “top of funnel” customer acquisition by pinpointing and targeting buyers willing to buy products or avail services via Facebook and Instagram. Right now, the features of Shopify Audiences are available only to the Shopify Plus stores designed by the best Shopify app agency. Most of these stores are in the USA or Canada. Of course, Shopify has plans to increase the reach of Shopify Audiences across other countries and continents sooner or later. Also, Shopify Audiences works only with paid advertisements launched on Instagram or Facebook. With time, Shopify will introduce other channels. Once that happens, your Shopify app agency partner will be able to leverage those platforms.

5. How it works? The creators of Shopify Audiences want it to work in tandem with various types of digital platforms. The design of this solution will allow you to create a list of high-intent customers who won’t hesitate to buy your products. The tools meant for prospecting will elevate the advertisement campaigns created for “top of the funnel” buyers. In other words, you’ll target high-intent patrons using machine learning algorithms. Simultaneously, you’ll leverage data from Shopify stores to match the intentions of the buyers collected from the product attributes in the Shopify store. It’ll even predict the buyers most likely to buy from you.

6. The source of the data Now, you must be wondering where the data will come from. The Shopify app agency you work with will need a tangible source of information. The best Shopify app agency will exchange the data across merchants who choose to opt-in. After that, the organization will aggregate the same. Data gathering involves scrutinizing the orders placed by customers over ninety days starting from the opt-in moment in Shopify stores. The data has to match the intent from the attributes of the product and formed into a company’s exclusive audience. Then, the Shopify app agency will add the data to Facebook and use it as a criterion for targeting customers. Shopify Audiences utilizes an exclusive Shopify attribution model to showcase the way orders get distributed among audiences. Once an order gets processed, Shopify Audiences will check whether the email address matches a customer’s email ID in your audience. If it’s present, Shopify Audiences will attribute it. This model of attribution even includes orders placed within seven days of any advertisements that don’t work anymore. At the same time, it’ll exclude people that may exist in the audience but haven’t checked the advertisements posted on Instagram or Facebook.

7. The advantage With the help of a Shopify app agency and Shopify Audiences, you will provide Shopify Plus to your prospective customers. Through it, you will be able to target “top of the funnel” prospecting. In turn, you’ll generate more ROI as your expenses on advertisement media will reduce significantly.

8. The deal with data privacy At this point, you must be wondering how a Shopify app development company will use Shopify Audiences and how it’ll dictate the data privacy of the customers. Shopify has ensured that every piece of data gathered via Shopify Audiences will maintain its anonymity. The best Shopify development app agency will ensure the information remains hashed so that the store owners won’t be able to see any personal credentials or statistical data included in Shopify Audiences. After encrypting the audience list, the Shopify app development company will transmit the information securely to the advertisement platform. No one can download this data. After matching audience information with the records held by social media platforms, the previous data gets deleted. When you let your Shopify app development company add the Shopify Audiences app to your online store, you agree to contribute selective data to the network of audiences apart from other merchants using Shopify.

9. It’s crucial that you create a disclosure on data collection and how your company will use it in your privacy policy. You also have to provide your customers with the opportunity to opt-out if they want to. With the aid of Shopify Audiences and a Shopify app development company, you can turn off data sharing from your store. However, you won’t be able to create new audiences if you choose to go down this road. You must decide carefully on this particular matter. If you need help, don’t hesitate to ask the experts working with your Shopify app development company.

10. How to start? You can always hire expert developers team from a Shopify app development company you prefer. Or, you can do it by yourself. Here are the steps you need to follow. 1. Setting up Shopify Audiences It’s usually beneficial to hire expert developers team to know whether you’re eligible to use the app of Shopify Audiences or not. There’s no point in downloading the app if you’re not entitled to use it. ● First, you have to log in to the Shopify Admin panel and find your way to the “apps” section. ● Choose “customize your store” at the upper region of the page and search for Shopify Audiences. Now, install the application. ● Once you enter the app, choose “set up audiences.” ● Remember to turn on “data contribution” and agree to the terms and conditions of using the platform. ● Choose “set up” to connect Shopify Audiences with your Facebook Ads account. ● Click on the “connect” button and enter your Facebook account credentials before selecting “continue.” ● Make sure that you pick the appropriate Facebook account that you hope to export to Shopify Audiences. ● Conclude the process by accepting the terms and conditions for Facebook Custom Audiences.

11. 2. Audience creation Here’s how you can create your first audience group when you hire expert developers team. You have to start by logging in to the Shopify Admin panel and navigating your way to the “apps” section. Once you get where you need to go, select the “Shopify Audience” application. Now, choose the option called “create audience.” Pick the product you want to base the audience on. Name your audience and select the option called “export audience.” ● ● ● ● ● The size of the exported audiences can differ in size. Understandably, you may have to spend several hours to conclude the exporting process. However, things can go a little faster if you hire expert developers team. At the very least, the developer team will handle the tasks of exporting your audiences while you prioritize organizational chores.

12. Conclusive statements Shopify is constantly attempting to maximize its efforts to aid its merchants in acquiring new and relevant customers by bringing timely updates for its digital products and platform. The same goes for the people who work with agencies like Moon Technolabs. If you hire expert developers team from such an organization and ask the team members to leverage the abilities of Shopify Audiences, you can take your sales to the next level. At the same time, you’ll bolster the capabilities of your digital marketers. Source: https://www.moontechnolabs.com/blog/latest-shopify-audiences-tool-from-a-shopify-app-agency/

13. THANKS! THANKS! Does anyone have any questions? sales@moontechnolabs.com +1 (620) 330-9814 www.moontechnolabs.com