Latest SEO Trends 2020
Latest SEO Trends 2020 Google makes hundreds of changes to its search algorithms every year. While most changes are minor, they could affect your search ranking. Staying on top of the latest SEO trends will enable you to meet specific requirements that search engines use to rank websites. Pay Attention to These SEO Trends in 2020 u2022tVoice Search As voice search becomes increasingly popular, more people will type search queries the same way they speak. Bullet lists Increase your chances of ranking for voice queries, and most voice queries are local. Users want an accurate answer to the exact question they asked. u2022tBERT & User-Focused Optimization BERT's purpose is to help Google understand user intent, so optimizing for user intent will optimize for BERT. You can't optimize for BERT but you can optimize your website's content for users, which is basically the same thing. A major focus for SEOs going forward should be Entity SEO, which is a type of optimization that focuses on establishing a relationship between two things. It handles tasks such as entity recognition, part of speech tagging, and question-answering among other natural language processes. u2022tE-A-T E-A-T Stands for Expertise, Authoritativeness, and Trustworthiness. Demonstrating good E-A-T both on and off your website can potentially help improve Google rankings. Every business needs to find its unfair advantage. With entity-based search, the Knowledge Graph and the rise of E-A-T, our capacity to create an accurate and convincing online representation of our offline world will become a major differentiating factor. u2022tUX & Technical SEO The biggest trend that smart SEO professionals should focus on in 2020 for greater success is UX u2013 (User experience.). This includes the overall experience from the initial interaction in the SERPs, to the overall landing page experience, and even the experience after they leave your site. Technical SEO is a key piece of the UX discussion. u2022tMobile SEO Mobile SEO refers to the search engine optimization of websites combined with flawless viewing on mobile devices, such as smartphones and tablets .Mobile optimization ensures that mobile visitors have an experience optimized for their mobile device and takes into consideration site design, site structure, page speed and more to ensure a quality mobile user experience. After all, more than 50% of Internet users now report surfing websites through their mobile devices daily. Visit https://digisquard.com for digital marketing, digital marketing course in vapi, seo course in vapi , digital marketing course in daman, seo training in silvassa, digital marketing training in vapi.
23 views • 2 slides
