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Jet Blue is the branchchild of David Neeleman.Concentrating on Newyork, Florida and California. Opertion began on February 11 ,2000.The inaugural flight was between Newyork's JFK International airport and Fort Lauderdale. u00a0 <br>April 11,2002 announcement of initial public offering. Serving 46 Destinations with over 400 flights daily.
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JetBlue Jet Blue is the branchchild of David Neeleman. Concentrating on Newyork, Florida and California. Opertion began on February 11 ,2000. The inaugural flight was between Newyork's JFK International airport and Fort Lauderdale. April 11,2002 announcement of initial public offering. Serving 46 Destinations with over 400 flights daily.
Innovative Strategies used by Jetblue Not to serve meals Providing Personal Television Leather Seats instead of cloths Did not use old and cheap planes Use more fuel-efficient and less maintenance cost Airbus Did not fly too many routes Choose point-to-point flight
Continue.... Use Secondary airport Which did not handle too much traffic Reduce the Turn around time Paperless cockpit Use electronic ticketing Customer-Oriented approach Picking the right people Create Fun
SWOT Analysis Low Operating cost Strong Brand Efficient employee Single Fleet Consumer Satisfaction Effective use of technology Advertisement
Weaknees Relative new company Single Fleet Concentration on middle class Shifting customer's need
Opportunity Industry Route & Fleet expansion Creation of Airlines Alliances Technological improvements in Airplane design, operation and maintenance Deregulation of international air travel
Mission Bring Humanity back to Air Travel Jet Blue Airways Exists to prove superior services at low cost in every aspects of our customer's Air travel experience Core Values Safety Caring Fun Passion
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