jetBlue Airways. By: Rachel Andersen, Joe Bossert, Jarvez Hall, Jeff Hensley, Brandon Kirkbride and Adam Tolman . Agenda. Strategy History Competitors Strengths/Weaknesses Competitive Advantage Facts Financials Advertising Future of Company. Strategy.
By: Rachel Andersen, Joe Bossert, Jarvez Hall, Jeff Hensley, Brandon Kirkbride and Adam Tolman
Low Operating Costs
6.03 cents mile vs. 10.91 industry average
13.4 hrs average utilization per aircraft
Low distribution costs
JETBLUE -- FIRST AND ONLY:
All JetBlue aircraft are equipped with an in-seat digital entertainment system (individual seatback monitors, armrest remotes with channel and volume controls) offering 36 channels of free DIRECTV® programming - no other airline offers more live satellite TV options. On flights longer than two hours, a selection of first-run movies and bonus features from FOX InFlight is also available. Over the next few months, we will be upgrading our entire fleet to include 100+ channels of XM Satellite Radio.
Amy Curtis-McIntyre, VP of Marketing