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Channel Presentation by Lonestar Media Marketing. Sahara India Pariwar. Sahara India Pariwar is the parent company for the Sahara Channels: Sahara Samay, Sahara One and Filmy. Sahara India Pariwar’s success story began in 1978. Starting

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channel presentation by lonestar media marketing
Channel Presentation


Lonestar Media Marketing

sahara india pariwar
Sahara India Pariwar
  • Sahara India Pariwar is the parent company for the

Sahara Channels: Sahara Samay, Sahara One and Filmy.

  • Sahara India Pariwar’s success story began in 1978. Starting

with a modest sum of USD 43, the company has become a frontrunner in Indian entrepreneurship.

  • Today Sahara India Pariwar is a major entity on the corporate scene having an asset base of over USD 10.87 billion and diversified business interests that include Sahara Hospital, Sundarbans Project, Araria Jute Project, Public Deposit Mobilization, Infrastructure & Housing, Media & Entertainment, Aviation, Consumer Products, Information Technology, Life Insurance, Mutual Funds, Housing Finance, Power Project, Computer Manufacturing, Hotel and Caring Scheme.
channel mission
Channel Mission

To provide viewers with the best in television entertainment with a strong focus on quality content, innovative programming and strong distribution.

Brought to you by

GloboSat Entertainment, LLC.

about globosat
About GloboSat
  • GloboSat Entertainment L.L.C. is an entertainment and broadcasting company. Exclusive licensee for North America, UK, Europe, Australasia, Canada and Africa.
  • Producing, licensing and distributing superior quality entertainment and sports events for the entire family.
  • South Asian Entertainment
    • direct to home (DTH)
    • cable television (CATV)
    • satellite master antenna television (SMAT)
    • broadband
  • Broadcasting to North America, South America, and the Caribbean
globosat now
GloboSat Now
  • Distribution rights for 3 major South Asian channels in North America - Sahara Samay, Sahara One, and Filmy
  • In the process of acquiring distribution rights to 3 additional international channels
  • Multicultural marketing
  • Event Management
  • Mega Sports and Celebrity Events
breakdown of sahara one
Breakdown of Sahara One
  • Dramas
  • Soap Operas
  • Music Videos
  • Children's Shows
  • Specials:
    • Specials on Yoga, Religion, Astrology and Spirituality.
    • Bollywood News, Events, Happenings, Gossips, etc.
    • Special Events Coverage
  • Movies

Sahara One Channel Availability

United States: Dish Network Channels: 624/797

Part of the Dish Network Mega Pack which is the largest bouquet of it’s kind available in the US. Programming includes blockbuster movies, serials, music videos, family-based entertainment, action-packed thrillers, lifestyle programs, cricket matches and more!

Canada: Rogers Cable – Personal TV Channel: 580

Combined with The NEW ATN Channel, this bouquet provides the best programming from India's premier Hindi language channels in Canada. Programming features soap operas, drama serials, movies and a variety of entertainment including music, star interviews, live shows, dance and game shows etc.

UK: BskyB Channel: 820

South Asian Television scene in the UK is beyond recognition. Consolidating the best South Asian channels is the new MAX MIX bouquet featuring everything from drama, films, news, and sports. Max Mix bouquet is the most unique ints into kind in UK offering compelling content.

Europe: Globecast WorldTV Channel: 5

A part of the World TV package, the first and only of it’s kind across Europe to provide over 10 leading South Asian channels all for one low price!

Broadband: JumpTV

A part of the world's leading broadcaster of television over the Internet. JumpTV delivers its audience news, sports and entertainment content on a real-time basis from all corners of the globe with viewers in over 100 countries.

projections for u s sahara one subscribers
Projections for U.S.Sahara One Subscribers
  • 2005: 60,000 subscribers
  • 2006: 80,000 subscribers
  • 2007: 100,000 subscribers
  • 2008: 1,25,000 subscribers
  • 2009: 1,68,000 subscribers
marketing communications strategy
Marketing Communications Strategy
  • Primary Target Audience
    • South Asian Families
  • Differentiating Factor
    • The One-Stop Entertainment Channel for the ultimate in family entertainment.
  • Tone
    • Empowering
    • Independent
    • Fun and Enlightening

For Inquires related to Advertising with Sahara One, please call us for a special rate Package:


For Inquires related to Marketing, Special Events or Sponsorship information, please call:



30 sec 00.01-08.00 hrs: $75 per Spot

30 sec 08.01-18.00 hrs: $125 per Spot

30 sec 18.01-00.00 hrs: $200 per Spot

thank you lonestar media marketing
Thank YouLonestar Media Marketing

Bringing You

The Ultimate

In Quality