1 / 15

Easy Jet Marketing Plan Assignment -Locus Assignments

The purpose of Locus Assignments is to provide a range of online education and academic assignment consultancy services.<br>

Jasmine_Lewis
Download Presentation

Easy Jet Marketing Plan Assignment -Locus Assignments

An Image/Link below is provided (as is) to download presentation Download Policy: Content on the Website is provided to you AS IS for your information and personal use and may not be sold / licensed / shared on other websites without getting consent from its author. Content is provided to you AS IS for your information and personal use only. Download presentation by click this link. While downloading, if for some reason you are not able to download a presentation, the publisher may have deleted the file from their server. During download, if you can't get a presentation, the file might be deleted by the publisher.

E N D

Presentation Transcript

  1. Easy Jet Marketing Plan Assignment Marketing Strategy www.locusassignments.com

  2. Introduction • An effective planning of marketing refers to an Easy Jet marketing plan developed for forecasting goals and objectives, best possible allocation of resources, identification and monitoring of key marketing variables, planning of disaster recovery for overcoming its problems and exploring the untapped marketing opportunities. • It is apparent that Easy Jet Marketing needs to incorporate and successfully manage all its resources for its marketing objective attainment. However, on the contrary, according to the general psychology, the entrepreneurs initiate the marketing plans primarily oriented for start-ups or for seeking loans and investors for marketing. • Although, it is significant that for an effective establishment of an Easy Jet financial resource is vital, however, later it cannot be contradicted that marketing domain of all businesses do need an excellent marketing plan for the best possible utilization of the resources for growth and development (Deffner, & Metaxas, 2005)

  3. Task Review changing perspectives in marketing planning

  4. As is observant that even contrary to a lot of financial difficulties over the past years, 2012 and 2013 marked to exceed both the domestic as well as global tourist by additional 1 billion. Also statistics supports that the foreign hospitality earnings collectively with the traveller transportation earnings at present sums up to be greater than 575 billion dollar thereby establishing  hospitality sector as the most preferred export recipient, in advance of the automotive sector, petrochemical industry as well as food sector. Easy jet Product /Services: either the tourist himself or the agent that thereby affect their satisfaction accumulates a tourist product. Price: Based on the demographic study, it is substantial that the Easy Jet should offer low priced tour packages owing to the target customer’s annual income study.  Place: In accordance to one of the studies suggested by the World Hospitality Easy Jet, it is evident that 698 million tourist preferred travelling to external countries, with an average spending expenditure of 478 billion dollars.

  5. Evaluate an easy jet’s capability for planning its future marketing activity Resource Analysis: As a marketing manager it is necessary to understand the PLC for hospitality in the below graph refers to the probable trajectories that is shown using dotted lines as A, B, C, D and E that shows the potential effect after the point of stagnation. In addition, as is evident in the graph that there can be phase rejuvenation which can be caused by the rapid changes in technology as well as infrastructures resulting in elevated capacity as in A and B.  The trajectory of C and D can be caused due to elevated congestion as well as weak growth, thereby resulting in corruption of the motivating resources. Lastly, the trajectory of E refers to the decline phase of the Easy Jet services.

  6. Building Global Network and accessibility: This study assists in providing the experience in the most traditional form through natural features; cultural diversity, social benefits, etc. have also moved a step ahead in providing several other recreational experiences for the tourists in form of events and festivals. These not only display the socio-cultural trends of the tourist spot but also help in becoming a memory to cherish for the tourists.

  7. Task 2 Question 2.1 assess the main barriers to marketing planning • The most noteworthy consideration relative to SWOT analysis as well as PESTEL is isolating factors. These identified factors, which are recognized to have an elevated impact on the marketing planning in other scenarios possibly, will not be apparent. • Similarly, in marketing planning it is apparent that a concern, which is apparent to one of the Easy Jet process or unit or individual, may perhaps not be relevant to other departments or processes. Therefore, a significant consideration for both PEST and SWOT is to involve group involvement, predominantly involvement different scenarios analysis (Meer, 2008).

  8. Isolation of Marketing: • Marketing planning and the approach to SWOT and PEST would differ. An analysis of the marketing functions refers to encouraging customer service as a significant contributor for strengthening the marketing function (Grundy, 2006). • It is apparent that in case of small and medium Easy Jets, marketing strengths may subsequently overpower its weakness; however, after some time with the continuous growth of these weaknesses, the growth of the Easy Jet may perhaps be hindered (Ward, 2005). • Marketing Concept and planning: • it is evident that Marketing planning consideration for using SWOT and PEST analysis suggest that the risk that is encountered by other firms or industry relative to the internal factors of the Easy Jet operations, for instance ineffective suppliers other channel partner relationship or key customer account lost or losing an important staff or investor, can be minimized through past data trend analysis.

  9. Easy Jet need to adapt the training and development programs for its employees to understand and use the new IT devices and interfaces. • Easy Jet need to invest on the online advertisements to reach the majority of the population in UK and Europe who are primarily youth. • Easy Jet should diverse it channels of distribution through third party contracts for transportation bookings, accommodation arrangements and travel planning activities.

  10. Marketing plan for a product or a service • Outlining the business Mission and Vision • The mission of Easy Jet is to diversify its business through new market development as well as penetration through targeting new set of customers for Gatwick ~Beijing flight. This mission is supported by the IT implementation in Easy Jet to commence and maintain e- commerce initiatives by Easy Jet in hospitality service distribution (Kropp, Lindsay & Shoham, 2006). • Strategic Analysis identified concerns • 1. Marketing objective clarity is not yet appropriately defined • 2. Appropriate target customer identification • 3. Fostering the brand reputation • 4. Advanced communication strategies • 5. Appropriate team formation and role development

  11. Role of marketing plan in corporate strategy • Effective marketing plan Implementation boost the Easy Jet growth: • It is significant that planning alone without an appropriate implementation would not suffice. As the designing and documentation of the marketing plans should be followed by the designing and allotting of the individual departmental goal setting and alignment to the marketing plan objective. This marketing plan then serves as a benchmark for performance measurement. • Marketing plan sets the Easy Jet objectives: • An effective management needs setting particular set of Easy Jet objectives besides its subsequent tracking as well as follow-ups. With the growth of the Easy Jet the marketing’s develop and further modify their existing marketing plan more successfully, as well as efficiently communicate all the marketing priorities well.

  12. Conclusion It is conclusive that despite the fact that planning and Easy Jet Marketing is difficult and tiring, however it is inevitably difficult to avoid and this phase may result in scenario of low information availability relative to the Easy Jet or the industry in which it operates. Additionally, it is significantly apparent that marketing planning is an effective tool for Easy Jet communication. The Easy Jet marketing plan assists the shareholders, the investor, and other financial institutions for reviewing the company’s plan as a reference for measuring the Easy Jet performance and marketing objective and growth achievement. Marketing planning aids the Easy Jet channels partners and employees to have a comprehensive understanding of the employer’s long term objective blueprint, identification of significant aspects of marketing function, sales as well as operational goals. The marketing planning therefore sets the overall functional objectives into single document and thereby facilitates Easy Jet growth and profitability (Grant, 2002).

  13. References CastrogiovanniG. (1996), Pre-start-up planning and the survival of new small marketing’s: theoretical linkages, Journal of Management 22(6): 801–822Deffner, A., & Metaxas, T. (2005). Shaping the vision, the identity and the cultural image of European places. In45th Congress of the European Regional Science Association (pp. 23-27). Fleisher, C. S., & Bensoussan, B. E. (2003). Strategic and competitive analysis: methods and techniques for analysing marketing competition (p. 457). Upper Saddle River, NJ: Prentice Hall.

  14. Visit us: www.locusassignments.com Mail us: support@locusassignments.com

More Related