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Private Label Profitability: The Precipice Of An Explosion. Sunday, November 14, 1999 Chicago. 8912 E. Pinnacle Peak Rd. Ste 650 Scottsdale, Arizona 85255 Phone (480) 513-0547 • Fax (480) 513-0548 • E-Mail: email@example.com. Today.
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Sunday, November 14, 1999
8912 E. Pinnacle Peak Rd. Ste 650 Scottsdale, Arizona 85255 Phone (480) 513-0547 • Fax (480) 513-0548 • E-Mail: firstname.lastname@example.org
Source: PLMA, Tony Cowling, Taylor Nelson, Mark Husson
Private Label Share Data In Other Countries Show That With Few Exceptions, It Is The Large, Powerful Retailers Who Invest Most In Their P.L. Programs And Who Almost Uniformly Have The Highest P.L. Shares:
Source: Mark Husson, Merrill Lynch, 1999
Source: A.C. Nielsen, Channel Blurring Study, 1999
Source: Stephen J. Hoch & Sanjay K. Dhar, Wharton, Feb, 1996: “Why Store Brand Penetration Varies By Retailer”
Source: U.S. Census Bureau: 1967 - 1999
If The Average HH Bought P.L.s Exclusively On Every Shopping Trip To A Supermarket, It Could Save Up To $3,000 Per Year, Depending On Where It Lived:
Source: Phil Lempert, 1998: “Store Brands: Their Stock Is Soaring”
The Following Reiterates Why The Prospect Of Buying Private Labels To Save Up To $3K Per Year Is So Powerful For The Average American, Particularly If He/She Felt They Could Get NBE (Or Better) In The Process:
Middle 60 Percent
Source: U.S. Census Bureau, Current Population Survey, March 1968, 1994, 1999
Source: Private Label Manufacturing Association
It Is Also True of Manufacturers Of All Sizes Except Small Manufacturers Who Either Did Not Know Enough Or Have The Resources To Get Distracted By The Latest Industry Craze:
Source: PLMA, “Blueprint For Growth” Current Salmon Associates, 1998 Based On Responses From 45 Leading Retailers
How Independent Private Label Manufacturers Stack-Up Against National Brand Manufacturers In Meeting These Needs Suggests That “Pricing Flexibility” Is Currently The Independents’ Strongest Selling Point:
It Is Obviously Impossible In A General Meeting Like This To Address Each Supplier’s Particular Issues, But Here Are Some Guidelines Which Will Help You Survive and Thrive In The New Environment: