Bing: U s er Intent and Decision Engine. Harry Shum, PhD Corporate Vice President Microsoft Corporation . Overview. Why Decision Engine Bing Demos Search Interaction model Data-driven Research Problems Q & A. Opportunities for Search Innovation. 1 . 2. 3 . Research Sessions.
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Harry Shum, PhD
Corporate Vice President
Users Relying More on Search
Decision Sessions are Lengthy
Q. In the past six months have you used a search engine to help inform your decisions for the following tasks?
Length of Sessions by Type
of people are using search more frequently to make decisions
Users need help with tasks and making decisions
Complex task and decision sessions could be easier
Sources: Microsoft Internal Research conducted by iPos 2009:; Live Search Session Analysis
Bing Product Marketing
and follow “Bing-It-On Ngram”
can be used as a verb
easy to spell
the Sound of Found