Jameson Connects

1. Jameson Connects: Brewing Community Through Local Music and Artists In the world of Jameson Connects, music is the heartbeat of cultural exchange. It’s a platform built to spotlight Jameson artist collaborations and nurture local music artists across genres, geographies, and emerging scenes. From high–energy live streams to global artist residencies, Jameson Connects is redefining how brands and music communities connect—on stage, in the studio, and through shared creative experiences. Amplifying Artists & Community At its core, Jameson Connects embraces a simple yet powerful philosophy: struggling on your own? No need. Shared creativity cuts across borders, be they musical, cultural, or geographical. With this in mind, Jameson has set up multi‑faceted programs that assemble creators worldwide—from established acts like Anderson .Paak to fresh local talents. These initiatives create platforms where new sounds are distillations of shared spirit and collaboration..

2. Distilled Sounds: A Global Jam Session In mid-2024, Jameson launched Distilled Sounds, its first flagship global music initiative aimed at building “the world’s biggest family of musicians.” Spearheaded by multi-Grammy winner Anderson .Paak, the program brought together over 20 artists from India, South Africa, the UK, the US, and Malaysia to Cork, Ireland. Here, at Jameson’s legendary “Sound Distillery,” they co-wrote, produced, and performed new music in a collective creative sprint. Paak shared, “The connection and energy needed for song‑writing is best served face‑to‑face,” emphasizing how in-person collaboration can unlock fresh artistic perspectives. Jameson framed it as a distillation of regional cultural expression into globally resonant music. At a time when various global sounds—Afrobeats, K-pop, Amapiano, French rap—are surging, Jameson stepped in as a facilitator of cross-cultural fusion.

3. Jameson Artists Meet Community Hubs Beyond Distilled Sounds, Jameson Connects extends its mission with curated live events. One standout example: Jameson Connects grooves to Grammy-winner Anderson .Paak in Mumbai, emphasizing not just the headline artist but a celebration of local, cultural vibrancy—pop-ups, food, and interactive experiences included. Meanwhile, Season 3 of Jameson Connects in Bengaluru, India—known as the "Garden City"—blended local music artistswith top-tier food and real-time community collaboration. This season’s focus was on elevating rising local talent, inviting audiences to connect with artists in their own backyard . Virtual Stages for Global Impact The brand’s innovative creativity extends into live streaming. On March 17th—a “most untraditional traditional” St. Patrick’s Day—Jameson Connects hosted Jameson Connects: Jessie Reyez with Friends, a virtual concert featuring Jessie Reyez, Kojaque, Junia‑T, Savannah Ré, Denise Chaila, and Unorthodox Coolock. With streaming across regions and tied to charitable support via the “Al Otro Lado” cause, the event fused entertainment, connection, and impact, all via digital platforms. This virtual event reflects how Jameson’s strategy doesn’t just bring artists to audiences—it weaves social responsibility, global access, and cultural nuance into the experience. The Power Trio: People, Places, and Pulse Everything Jameson Connects does is guided by its triad approach: People, Places, and Pulse. People means the artists—both household names and upcoming local talents. Places refers to the venues and communities they engage with, whether in Mumbai, Bengaluru, Cork, or your living room. Pulse is the energy and spirit—the creative spark that binds it all. This curated ecosystem underscores Jameson's positioning: “If people share the same spirit…no matter where they are from, they Must Be A Jameson.” It’s a thread consistently woven across Distilled Sounds, virtual concert series, international pop-ups, and local activations.

4. Supporting Local Music Artists

5. One of the most significant contributions of Jameson Connects is its consistent elevation of local music artists. Whether it’s: ● Inviting emerging talents to perform alongside global names like Anderson Paak in Cork ● Offering platforms in cities like Bengaluru and Mumbai for rising musicians to perform to engaged audiences ● Streaming virtual concerts featuring hybrid lineups of international and local artists …the impact is clear. Local artists find new visibility, access to professional support, collaborative networks, and audience reach that transcends borders. Building Infrastructure for Musical Growth Jameson Connects doesn’t just facilitate performances—it builds frameworks and infrastructures that empower artists: In-Person Residencies: The Distilled Sounds residency in Cork is a standout example. Artists converge to write, teach, collaborate—gaining from mentorship by Anderson .Paak himself . Curated Events and Pop-Ups: From Mumbai to Bengaluru, Jameson Connects events combine great food, immersive experiences, and stages for local acts—bridging community and culture . Virtual Concert Platforms: Online livestreams, charitable tie-ins, and global access—like the Jessie Reyez performance—reinforce that Jameson artists can be truly boundaryless . A Glimpse Into Upcoming Activations Watch out for plans like those announced in October 2024 in Livingstone, Zambia—Jameson Connects Livingstone returns with music lineups, food, engagement, and interactive zones that spotlight both local and visiting artists. These activations are not just events—they’re localized expansions of Jameson’s global music ethos. Why It Matters 1.Artist-Empowerment Over Sponsorship Jameson Connects doesn’t just write a check—they invite artists in, collaborate, mentor, stream, and market together. 2.Authentic Local Integration Whether in Mumbai, Bengaluru, Cork, or Livingstone, the brand roots itself in the local music

6. scene—forming genuine cultural relationships. 3.Creative Collaboration as Brand Currency Music isn’t just sound—it’s an invitation to build community. Jameson Connects uses collaboration to strengthen artistic and audience bonds. 4.Global-Local Ecosystem Artists form networks across the world. Local talent gets visibility on global stages, and Jameson artists gain access to diverse cultural contexts. Spotlight: What’s Next for Local Music Artists? ● The ‘Sound Distillery’ hub in Cork is a blueprint for future collaborations—more residencies, more cross-regional creation, more genre-blending. ● On-ground activations in dynamic cultural centers—like the Livingstone and Bengaluru editions—mean increased opportunities for local talents. ● Upcoming virtual streams promise to again place local performers on global stages, with charitable dimensions adding real-world impact. Conclusion Jameson Connects is more than a music program—it’s a cultural lens and creative launchpad. It amplifies both Jameson artists and local music artists, forging meaningful connections through physical residencies, live activations, and virtual experiences. By consistently prioritizing artist partnership, creative infrastructure, local resonance, and global community, Jameson is shaping a modern movement where music meets spirit—and everywhere feels like “home”.