Most personal device yet Apple Watch represents a new chapter in the relationship people have with technology. It’s the most personal product we’ve ever made, because it’s the first one designed to be worn.
An incredibly precise timepiece. High-quality watches have long been defined by their ability to keep unfailingly accurate time, and Apple Watch is no exception. In conjunction with your iPhone, it keeps time within 50 milliseconds of the definitive global time standard. It even lets you customize your watch face to present time in a more meaningful, personal context that’s relevant to your life and schedule.
Entirely new ways to stay in touch. Apple Watch makes all the ways you’re used to communicating more convenient. And because it sits right on your wrist, it can add a physical dimension to alerts and notifications. For example, you’ll feel a gentle tap with each incoming message. Apple Watch also lets you connect with your favorite people in fun, spontaneous ways — like sending a tap, a sketch, or even your heartbeat.
A smarter way to look at fitness. Apple Watch gives you a complete picture of your all-day activity. The three rings of the Activity app show your daily progress and help motivate you to sit less, move more, and get some exercise. It’s also an advanced sports watch, giving you real-time stats for a variety of the most popular workouts. Over time, Apple Watch learns your activity and fitness levels. It uses that information to improve the accuracy of your measurements and suggest personalized all-day activity goals. It even provides custom reminders to encourage you to achieve them.
There’s an Apple Watch for everyone. A device you wear is vastly different from one you keep on a desk or carry in your pocket. It’s more than a tool. It’s a true expression of your personal taste. So we designed Apple Watch to reflect a wide range of styles and preferences. Because we want you to love wearing it as much as you love using it
WATCH The Apple Watch collection features highly polished stainless steel and space black stainless steel cases. The display is protected by sapphire crystal. And there’s a choice of three different leather bands, a link bracelet, a Milanese loop, and a band made from high-performance fluoroelastomer.
Cold-forged stainless steel.Formulated for strength and beauty. How a product is used should determine the materials from which it’s made. Apple Watch is designed to be worn during all your daily activities, from morning workouts to nights out. That’s why we took a refined 316L stainless steel — an alloy that is remarkably corrosion resistant — and cold forged it to make it up to 80 percent harder. We also reduce impurities to achieve the mirror finish. An additional diamond-like carbon (DLC) layer gives the space black stainless steel its distinctive look.
Brilliantlyscratch-resistantsapphire crystal. Next to diamond, sapphire is the hardest transparent material on earth. That makes it ideal for protecting the Retina display. To harvest the crystal, we use a very thin diamond-cutting wire. The sapphire is then precision-machined into its final form and polished for many hours to produce the desired finish.
Beautifully engineered bands and closures. With designs made from fine top-grain leathers, durable high-performance fluoroelastomer, and custom-engineered stainless steel, the Apple Watch collection offers the widest array of band materials and closure styles. Each one is distinctive in its own right, yet perfectly matched to the collection.
LINK BRACELET Crafted from the same 316L stainless steel alloy as the case, the Link Bracelet has more than 100 components. The machining process is so precise, it takes nearly nine hours to cut the links for a single band. In part that’s because they aren’t simply a uniform size, but subtly increase in width as they approach the case. Once assembled, the links are brushed by hand to ensure that the texture follows the contours of the design. The custom butterfly closure folds neatly within the bracelet. And several links feature a simple release button, so you can add and remove links without any special tools. Available in stainless steel and space black stainless steel.
MILANESE LOOP A modern interpretation of a design developed in Milan at the end of the 19th century. Woven on specialized Italian machines, the smooth stainless steel mesh wraps fluidly around your wrist. And because it’s fully magnetic, the Milanese Loop is infinitely adjustable, ensuring a perfect fit.
MODERN BUCKLE A small French tannery established in 1803 produces the supple Granada leather for this elegant band. The smooth top-grain leather is lightly milled and tumbled to maintain its refined texture. What looks like a solid buckle is actually a two-piece magnetic closure that’s delightfully simple to secure. We also added an inner layer of Vectran weave for strength and stretch resistance. It’s the same material NASA used to make the landing airbags for the Mars Rover spacecraft. This band is available in soft pink, brown, midnight blue, and black.
LEATHER LOOP The Venezia leather for this band is handcrafted in Arzignano, Italy. With an artisan heritage spanning five generations, the tannery has a history of partnership with some of the most prestigious names in fashion. A delicate milling and tumbling process enhances the beautiful pebbled texture. This traditional craftsmanship is combined with an innovative approach to design. Magnets concealed within the soft, quilted leather allow you to simply wrap it around your wrist for a precise fit and a trim look. Available in stone, light brown, bright blue, and black.
CLASSIC BUCKLE From the renowned ECCO tannery in the Netherlands, the Dutch leather used for this band is milled to give the grain a subtle, distinctive texture. The simple closure is crafted from the same stainless steel as the case. It’s a beautiful take on a traditional band design. Available in black.
SPORT BAND Because it’s made from a custom high-performance fluoroelastomer, the Sport Band is durable and strong, yet surprisingly soft. The smooth, dense material drapes elegantly across your wrist and feels comfortable next to your skin. An innovative pin-and-tuck closure ensures a clean fit. Available in white and black.
The Sport collection cases are made from lightweight anodized aluminum in silver and space gray. The display is protected by strengthened Ion-X glass. And the matching fluoroelastomer band comes in five different colors. SPORT WATCH
Anodized aluminum. Designed to be uncommonly light and strong. For Apple Watch, we created a new alloy of 7000 Series aluminum that’s 60 percent stronger than standard alloys. Yet it’s very light. Together with the Ion-X glass covering the display, it makes the Sport collection watches up to 30 percent lighter than our stainless steel models. It’s also exceptionally pure, with a beautifully consistent appearance that’s difficult to achieve with traditional aluminum alloys.
Strengthened, lightweightIon-X glass. To keep the Sport collection models as light as possible, we used an aluminosilicate glass that’s especially resistant to scratches and impact. It’s fortified at the molecular level through ion exchange, with smaller ions being replaced by larger ones to create a surface layer far tougher than ordinary glass.
Bands engineered to keep up with an active lifestyle. Because it’s made from a custom high-performance fluoroelastomer, the Sport Band is durable and strong, yet surprisingly soft. The smooth, dense material drapes elegantly across your wrist and feels comfortable next to your skin. An innovative pin-and-tuck closure ensures a clean fit. Available in white, blue, green, pink, and black.
EDITION WATCH The Edition collection features eight uniquely elegant expressions of Apple Watch. Each has a watch case crafted from 18-karat gold that our metallurgists have developed to be up to twice as hard as standard gold. The display is protected by polished sapphire crystal. And an exquisitely designed band provides a striking complement.
38MM 18-KARAT YELLOW GOLD CASE WITH BRIGHT RED MODERN BUCKLE