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  1. BCOM 426 UOP Course Tutorial For more course tutorials visit www.uophelp.com

  2. BCOM 426 UOP Course Tutorial BCOM 426 Entire Course BCOM 426 Week 1 Discussion Question 1 What is the definition of media communications? What are two different types of media communications? What affect do these types of media have on your life today • BCOM 426 Week 1 Discussion Question 1 • BCOM 426 Week 1 Discussion Question 2 • BCOM 426 Week 1 Individual Assignment Milestones in Media Communications Paper • BCOM 426 Week 2 Discussion Question 1  • BCOM 426 Week 2 Discussion Question 2  • BCOM 426 Week 2 Team Assignment Media Communications

  3. BCOM 426 UOP Course Tutorial BCOM 426 Week 1 Discussion Question 2 BCOM 426 Week 1 Individual Assignment Milestones in Prepare a 700- to 1,050-word paper in which you explain the historical significance of media communications. In your paper, address the following: Define media communications. Identify at least two major milestones in the field of media communications. Explain how each one of your selected milestones has affected the field of media communications. • What are two major milestones in advertising and media communications? How have these milestones affected modern-day advertising and media communications? Provide at least two examples. How have these milestones affected society? Provide at least two examples.

  4. BCOM 426 UOP Course Tutorial BCOM 426 Week 2 Discussion Question 1 BCOM 426 Week 2 Discussion Question 2 In 1960, John F. Kennedy had six days to think about what to do concerning the Cuban Missile Crisis before going public. In 1991, George Bush had six hours to make a decision about the Persian Gulf. How does communications immediacy affect modern-day decision making? How does it complement or conflict with security issues? How does communications immediacy affect accuracy? • How would you define newsworthiness? How would you define sensationalism? How does the news media leverage newsworthiness and sensationalism? Provide specific examples

  5. BCOM 426 UOP Course Tutorial BCOM 426 Week 2 Team Assignment Media BCOM 426 Week 3 Discussion Question 1 Taking into consideration the many parts of a media campaig, why is it so important to conduct a thorough situational analysis? How are the objectives of a media campaign derived? What indicators might guide your decisions to mold a creative strategy • Select one type of media communications: newspaper, television, radio, or website. • Attain faculty approval of your selection prior to beginning this assignment. • Prepare a 10- to 15-minute oral presentation, based on your selected type of media communications, accompanied by 10 to 15 Microsoft® PowerPoint® slides in which you address the following:

  6. BCOM 426 UOP Course Tutorial BCOM 426 Week 3 Discussion Question 2 BCOM 426 Week 3 Individual Assignment Advertising Evaluate the 30-minute news story based on the following: Objectivity Bias Persuasion Sensationalism Journalistic ethics Analyze the advertising commercials contained in your selected 30-minute segment.  Determine whether or not the commercials are related • What is an example of a business communications goal? What are at least two appropriate media strategies to achieve these goals? How might you determine whether or not these strategies are effective?

  7. BCOM 426 UOP Course Tutorial BCOM 426 Week 3 Team Assignment Outline BCOM 426 Week 4 Discussion Question 1 How has globalization affected media technologies? Provide specific examples. How have media technologies affected globalization? Provide specific examples. • Resources: Virtual Organizations  • Use the link on the student website to access the virtual organizations.  • Begin collaboration on Media Campaign Proposal that will be due in week 4. • Submit a brief outline of your team’s Media Campaign Proposal for week 4 including team member assigned responsibilities and participation deadlines.

  8. BCOM 426 UOP Course Tutorial BCOM 426 Week 4 Discussion Question 2 BCOM 426 Week 4 Team Assignment Media Resource: Virtual Organization Use the link on the student website to access the virtual organizations. Select one of the organizations and create a profit-generating activity, product launch, grand opening, Initial Public Offering (IPO), and community event for your selected organization. This activity will be the basis for your Media Campaign Proposal. Attain faculty approval of your organization and activity before • What is the role of media technology in relation to organizational profitability? How might an organization leverage media technology to increase organizational profitability? Provide a specific example

  9. BCOM 426 UOP Course Tutorial BCOM 426 Week 5 Individual Assignment Media BCOM 426 Week 5 Team Assignment Media Select an online marketing organization: Vendare Media, Marketwire, or Vocus. Attain faculty approval. Prepare a 1,400- to 1,750-word paper in which you describe at least two types of new media technologies used by your selected organization and the role that these technologies play in supporting the communications goals of the organization. Analyze the way in which your selected organization leverages • Prepare a 1,050- to 1,400-word paper in which you analyze at least two trends in media communications and advertising. As a part of your analysis, examine future career opportunities in the advertising and media communications based on these trends. • Select one of these career opportunities and develop a career path to achieve this goal.

  10. BCOM 426 UOP Course Tutorial For more course tutorials visit www.uophelp.com