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Factors Contributing To The Rapid Growth Of mCommerce App

mCommerce app development company can offer you apps that are more mobile, secure, agile, as compared to eCommerce apps. <br>

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Factors Contributing To The Rapid Growth Of mCommerce App

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  1. Introduction There was no alternative to physical stores until a few decades back. However, things have been changing rapidly since the advent of the internet. The internet has enabled most retailers to establish an online presence. However, things have continued to evolve and we have now entered the era of mCommerce. The rapid growth of mCommerce has also fuelled the growth of mCommerce app development companies. In the following slides, we will talk about mCommerce benefits and the reasons behind its growth.

  2. mCommerce vs eCommerce eCommerce refers to the selling and purchasing of products using the internet. mCommerce, an extension of eCommerce refers to all transactions happening over mobile devices. mCommerce however, is not limited to shopping but extends to e-tickets, mobile banking, contactless payments, mobile marketing, etc. The following slides list the benefits mCommerce offers over eCommerce.

  3. Mobility As compared to eCommerce, mCommerce apps are much faster and mobile. So, mCommerce apps are ideally suited for impulsive shoppers. If you do not have a mCommerce app, the right time is now to connect with a mCommerce app development company.

  4. Location Tracking Although eCommerce sites do have a location tracking feature, it is not as useful as the location tracking feature in mCommerce apps. By being able to accurately track the location of customers through mCommerce apps, you can send them targeted notifications or relevant personalized offers. Connect with a mCommerce app development company to know more.

  5. Security As compared to eCommerce data that is only protected through passwords and logins, mCommerce data is protected through end-to- end encryption, retina, face, finger, and face ID spanning. This makes mCommerce data more secure than eCommerce data.

  6. Conclusion The percentage of the mobile owning population is growing at a rapid pace over the years. According to research, about 78% of Americans own a smartphone. Further, 78% of smartphone owners use it to make online purchases. So, as a business owner, you must have a mCommerce app, to tap into this consumer base. Connect with a leading mCommerce app development company now to know more

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