What is social media

1. What is social media? The term "social media" refers to a computer-based technology that makes it possible to share concepts, ideas, and knowledge through online groups and networks. Social media is internet-based and allows users to share anything quickly, including movies, images, documents, and personal information. Users interact with social media using web-based software or applications on a computer, tablet, or smartphone. Although being widely used in America and Europe, Asia, particularly Indonesia, leads the world in social media usage. Globally, there are more than 4.5 billion users of social media. User- generated material and customized accounts are common on social media. The number of social media users in the US is anticipated to reach over 257 million by 2023. The largest social media networks are:  Facebook (2.74 billion users)  YouTube (2.29 billion users)  WhatsApp (2 billion users)  Facebook Messenger (1.3 billion users)  Instagram (1.22 billion users)  WeChat (1.21 billion users)  TikTok (689 million users)

2.  QQ (617 million users)  Douyin (600 million users)  Sino Weibo (511 million users) Social media is an important tool for businesses. Businesses utilize the platform to locate and interact with consumers, promote and advertise products, track consumer trends, and provide customer care or support. Social media plays a big part in assisting firms. It enables the blending of social interactions on e-commerce sites with client communication. It is capacity to gather data aids in concentrating marketing initiatives and market research. It facilitates the dissemination of targeted, timely, and exclusive deals and coupons to potential customers, which aids in the promotion of goods and

3. services. Through social media-linked loyalty programs, social media may also aid in developing client connections.