Power Point Presentation on Business Strategy

1. BUSINESS STRATEGY

2. Flow of the presentation • Overvieww • History • Mission ,vision • Goals and objectives • Factors affecting strategic plans • SWOT • PESTEL analysis • Porters five forces model • significance of stakeholder • strategic planning • Conclusion • references

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4. OVERVIEW • Sony corporation is a public company. • The name Sony is given to the organization is the combined with two names “Sonus” means Sound and Sonic and “Sonny” means Little Son. • Corporation was founded in 1946 by two person named Masaru Ibuka and Akio Morita • Its Headquarter is in Japan. • Sony corporation in playing in the industry of Consumer Electronics Entertainment. • The company is serving worldwide . • Leading Manufacturer of Audio, Video, Communication and information technology products.

5. HISTORY • 1946 - Establishment of Tokyo Telecommunication Engineering • 1950 - introduced first Japanese tape recorder • 1955 - First transistor radios • 1957 - First pocket-sized radio • 1960 - American Branch Sonam (Sony Corporation of America) • 1979 - Came up with Walkman personal stereo with a quality sound 5

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7. 1994 -Sony Play station. • 1997 - JV with Philips to make Super Audio CD • 1998 - Launched Wega flat-screen TV in television sector • 1999 - JV with Philips, Sun Microsystems to develop and networked entertainment products • 1999 - Walkman with MP3 capabilities

8. 1999 - Formed PlayStation.com – games/software online • 2000 - Introduced Sony Broadband Entertainment • 2001 - JV Sakura Bank and JP Morgan Chase for online bank. • 2009 - The Sony’s market went to boom increased • Till now it’s a leading company in this sector

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10. Mission ,vision and objectives Mission To be advanced in the field of technology and provide quality of products and to provide a long life experience to the customer . vision Exploring opportunities for new business and invites the new innovation in their product and to work on both the objectives profit and sustainable growth.

11. GOALS AND OBJECTIVES • Control over the cost • Satisfy the customer by fulfill the needs • Increase speed through deliver • Unique services to the customer • Good quality Products • Quickly commercialize the technology • To promote the technology in the products • Create awareness of technology product in consumer mind • Promote the education of science in the wide-ranging.

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13. Factors affecting strategic plans • Market Risk • Innovative technologies • Globalization • Outsourced functions • Political instability • Product safety legislation • Supply chain weaknesses

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15. SWOT ANALYSIS

16. PESTEL ANALYSIS OF SONY CORPORATION • Political • Political stability of different countries • Company is effected by the government policies • Sony has favourable policies to invest in every country • Political support with the Sony corporation

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18. Economical environment • Fluctuation in exchange rates • interest rates changes many times • Economic downturn affects the business • Social • product preference of the customer changes • Life style changes • Brand reorganization in public

19. Environmental • Availability of resources • Environment condition of the different countries • Use of environment friendly products • Reduce the harm to environment while production • Technical • Upgrade with technology • Quality products • Availability of raw material

20. PORTER’S FIVE FORCES ANALYSIS Threats of competitors Sony has to face lot of competition with the other players in the electronic industry, So their is a high threats if competition for Sony Corporation. The major competitor for Sony are Apple, Samsung, Canon, Microsoft and LGE . Threats of New entrance The threats of New entrance is very low as Sony operates in electronic industry where to enter is a bid task for a new organization as it requires huge capital. Threats of Substitute Products Any other competitor cannot copy the Quality that Sony provides. So the threats of Substitute product is very low.

21. Supplier power It is relatively low as Sony produce the product in many countries so it has many option to of which gives favourable deals to. Power of buyers The power of buyers is high in the industry because the buyer has the nature to switch to thr other competitor on the basis on price.

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23. SIGNIFICANCE OF STAKEHOLDER Stakeholder are the key persons of the Sony Corporation. Sony stakeholder are it's consumer, customers, supplier, shareholder and government. All the terms have it's own important and significance. Government help in providing the business environment by setting the rules and regulation, supplier helps in supply the products to the customers. All the members helps Sony corporation to run perfectly .

24. STRATEGY PLANNING The continuous and systematic process of making decisions about future refers to the strategy. Sony also make strategy planning to develop the necessary procedure to achieve that future. Sony has a team to plan and implement the strategies in order to attain the organizational goal .

25. CONCLUSION The Sony market share is increasing while there are many competitors in the market but the innovation and the technology initiation of Sony's is that much effective so no other competition can make like its product Quality. The company is operating in market with the sustainable working conditions, Effective Pricing Strategy but they is also a Highly Rivalry among the competitors in this industry. So a proper Environmental awareness is required for implementation of the strategies .With its strategies the Sony Corporation could be go further in the market.

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27. REFERENCES Fernando, C. A., 2011. Business Strategy. Pearson Education India. Städtler, R., 2011, Strategy Coursework - Sony Corporation. GRIN Verlag. Pham-Gia, K., 2009, Marketing Strategy of Sony for Portable Audio Device Business. GRIN Verlag. Nathan, J., 2001, Sony. Houghton Mifflin Harcourt.

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