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On an average, a smartphone user checks their mobile device 10-15 times a day with a total of 131 minutes on social media followed by 116 minutes on gaming applications. In 2021, the worldwide smartphone users were 6.378 billion users and by the year 2026, the worldwide number is estimated to reach 7.5 billion users. With social media platforms holding the most market share, TikTok & Instagram had the highest number of downloads with 66 million and 59 million downloads respectively. Among the other top 5 downloaded applications were WhatsApp, Facebook Messenger, and Facebook.
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