How to Create Effective Testimonial Videos

1. 020 31955250 hello@highstakesfilms.com How to Create Effective Testimonial Videos

2. 020 31955250 hello@highstakesfilms.com Nowadays, brands don’t compete on products alone. Instead, they compete on customer service and how well they can establish trust and loyalty with their audience. One way to do that is to use social proof to reassure customers that your products hold up to a high standard. Video marketing is another way to create more of an emotional connection between your business and your brand. Bring those two key marketings strategies together, and you land on testimonial videos. It might be about time if you haven’t considered shooting a testimonial video for your brand before. In this article, we will explore why testimonial videos are compelling and what you need to know to make them as effective and successful as they can be. What is a Testimonial Video, and Why Do They Work? Testimonial videos put customers in front of a camera and ask them to give their opinion on a product or service. They act similar to online reviews and provide your audience with an example of where your product has helped someone accomplish their objectives.

3. 020 31955250 hello@highstakesfilms.com • Testimonial videos tell real stories and establish a clear connection between customers researching your service and those that have already benefited from it. In addition, because they can see the person on screen, the story feels authentic that written reviews simply can’t.  • Still not convinced? • Let’s look at some stats.  • 72% of consumers say positive testimonials improve their trust in a brand.  • 97% of B2B customers named testimonials and peer recommendations for the most reliable content type.  • 79% of consumers clicked on testimonial videos to learn more about a brand’s products or services.  • Uploading regular testimonials can increase revenue by 62%! • And there you have it: • Testimonials are a vital part of your marketing strategy, significantly impacting your brand perception and bottom line. 

4. 020 31955250 hello@highstakesfilms.com Now you might think it's a daunting prospect to ask customers to talk about your product in front of the camera. You’d be right in thinking that not everyone is willing to do this, nor is everyone a natural in front of the lens. If customers look stiff, forced or uncomfortable, it can ruin the perception you create with your testimonial video. That’s why when it comes to working with your audience, you might benefit from drawing on the expertise of a video production house in your region. A video production agency will come with skilled directors who can work with non-professional actors. But if you want to tackle this process yourself, here are some tips to keep in mind! Choose the Right Customers Choose your customers by a clear set of criteria. That way, you’ll only need to send out a few directed requests. Narrow down your list to your most loyal customers that are genuinely passionate about your brand.

5. 020 31955250 hello@highstakesfilms.com Chances are, they know exactly why they keep coming back and can share that detail with your audience! You should also consider what type of customer testimonial video you create. A single customer’s experience can be great to hone in on specific aspects of your product. But multiple testimonials in one video can help provide more substantial social proof and show your audience that you are trusted by many. It also increases viewers' chance to relate to one of the customers featured. Send an Email Email is one of the best ways to ask customers to participate in a testimonial video. It puts customers at ease because it is easier for them to reject you and take their time if they are uncomfortable with the prospect. You can also ensure that you don’t miss out on any crucial information in the request. Avoid more direct forms of communication, like social media messages or phone calls, as this can make customers feel too confronted and uncomfortable.

6. 020 31955250 hello@highstakesfilms.com • Scripting Your Testimonial Video • You should never give your customers an exact script to follow. After all, you want the review to be honest and look authentic!  • But that doesn’t mean your actors should be left to free-wheel without anything to say. Prepare a few questions ahead of time, for instance: • What problems did our product help you fix in your company? • Why did you choose us over other competitors? • How has using our product improved your life/business? • Why would you recommend us to other customers? • Questions like these will help customers focus on tangible results and specific scenarios. This will help your testimonial feel like a case study of your product’s success!

7. 020 31955250 hello@highstakesfilms.com Getting the Quality Right You know best which customers should appear in your testimonials and with whom you have a good relationship. But when it comes to shooting the actual video, your brand might not be an expert. So you should consider that location and lighting are essential, alongside sound quality and good direction! Suppose you don’t know how to shoot a great video. In that case, you might end up only deterring future customers with unprofessional results. Remember that testimonial features are a great asset on your website and should represent your brand in the best possible way! Consider working with a video production house like Highstakes Films in London if you want the most out of your next testimonial project. We specialize in helping brands authentically tell their stories. Get in touch today to learn more!

8. 020 31955250 hello@highstakesfilms.com Contact US Address:- Sweeps Bldg., 6-7 St Cross St., Holborn, London, UK - EC1N 8UA Website:- https://www.highstakesfilms.com/ Email id:- hello@highstakesfilms.com Contact Number:- 020 3195 5250