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Introduction & History IKEA’s Layout Company Analysis SWOT Industry Analysis IKEA’s Competitors Cultural Perspectives on IKEA France, China, US Environmental Awareness Recommendations. Swedish private company, 194 3 Parent company INGKA Holding B.V. Company culture

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Presentation Transcript
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Introduction & History
  • IKEA’s Layout
  • Company Analysis
    • SWOT
  • Industry Analysis
  • IKEA’s Competitors
  • Cultural Perspectives on IKEA
    • France, China, US
  • Environmental Awareness
  • Recommendations
slide3
Swedish private company, 1943
  • Parent company
    • INGKA Holding B.V.
  • Company culture
    • Togetherness, Cost-consciousness,
    • Respect, Simplicity
  • Products
    • more than 10,000 in its range
  • Social responsibilities:
    • FSC, WWF, UNICEF

Ingvar Kamprad

slide4
1943 IKEA was founded by Ingvar Kamprad
  • 1951 The first catalog was published
  • 1958 The first IKEA store opens in Sweden
  • 1963 IKEA arrived in Europe
  • 1985 IKEA arrived in USA
  • 1990 The first environmental policy
  • 1997 IKEA website & Children’s IKEA
  • 1998 IKEA arrived in China
  • 2001 IKEA rail
i k e a s layout
IKEA’s Layout
  • Entrance upon the store
  • Unique Design
  • Display set up
  • Upper level “showroom”
  • Lower level “Marketplace and Warehouse”

MOVIE TIME!!

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Scandinavian furniture
  • Compact, stylish furniture
  • The IKEA vision
  • Unique business concept
slide7
Strengths
  • Strong brand recognition
  • Various operations
  • Established
  • Vertical integration
  • Product differentiation
slide8
Weaknesses
  • Recalls on IKEA products
  • Dependency on Europe
slide9
Opportunities
  • Online retail shopping
  • Expansion
  • Electrical market
  • Swedish food market
slide10
Threats
  • Competition
  • Increases in steel prices
industry analysis home furnishing
Industry Analysis: “Home Furnishing”
  • Small urban dwellings
  • Future trends:

- Internet vs. Stores

  • Global issues:

- Furniture Stores take too much space

- Products’ Names

i k e a s competitors
IKEA’s Competitors
  • U.S. Competitor: Euromarket Design, Crate and Barrel
  • France Competitor: Conforama
  • China Competitor: Qingdao BOFA Furniture Company Limited
slide14
France

China

TheUnitedStates

ikea in france
IKEA in France

Begin With IKEA Commercial

  • IKEA: a fashion brand
  • A unique experience
  • Convenient services
slide16
IKEA in China
  • 4 stores
  • Consumers
  • Price
  • Services
  • Materials
  • Competitors
  • B&Q
  • HomeDepot
  • Illinois
i k e a in united states
IKEA in United States
  • 34 current IKEA locations
  • Adding additional 3 locations soon
  • Original IKEA in Philadelphia in 1985
  • On Fortune 100 Best Companies to Work For

VIDEO TIME!!

environmental awareness
Environmental Awareness
  • Charging for plastic bags
  • IKEA Soft Toy Campaign
  • IKEA and WWF

Analysis of IKEA

slide20
Introduce digital scanners
  • Global expansion
    • Central and South America
    • North Africa
    • South Asia
  • Internet shopping
slide21
QUIZ Time!

Analysis of IKEA

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