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A Real Story of Design, Strategy, and Business Growth from HJ Sysweb

Discover how HJ Sysweb transformed Nirali outdated website into a sales powerhouse doubling online orders in just 3 months with smart design, SEO, and UX strategy.

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A Real Story of Design, Strategy, and Business Growth from HJ Sysweb

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  1. A Real Story of Design, Strategy, and Business Growth from HJ Sysweb In the fast-paced world of fashion, trends change quickly-and your digital presence needs to keep up. When Navya by Nirali, a boutique clothing brand known for its elegant ethnic wear, approached us at HJ Sysweb, they had a dream: to bring their beautiful designs to women all over India, not just to walk-ins at their local store. What they didn’t have was a digital storefront that could match the quality of their brand. They came to us for a complete transformation: from a slow, outdated website to a premium online experience. What happened next? In just a few months, their online sales doubled. Here’s how we helped make that happen. Meet the Brand: Navya by Nirali Navya by Nirali is more than just a clothing brand-it's a statement of style, tradition, and modern femininity. With a curated collection of ethnic outfits, festive wear, and daily fashion, they had a growing local audience in Gujarat. But they knew they were missing a bigger opportunity: online visibility and e-commerce growth. That’s where HJ Sysweb, a trusted website development company in Gujarat, came in. The Problem: A Website That Didn't Represent the Brand

  2. When we first looked at their old website, it was clear what was wrong: ● The layout looked basic and cluttered ● Mobile responsiveness was poor ● Product pages were hard to navigate ● There was no SEO foundation-no product optimization, no structured data, no keyword targeting ● Slow loading speeds drove away potential customers In short, Navya by Nirali had great products-but no online presence that could support growth or conversions. The Solution: A Full Website Redesign + Marketing Strategy We didn’t just jump into design-we started with understanding their brand, audience, and goals. Here’s the step-by-step approach we took: 1. Website Redesign with User Experience in Focus We created a fresh, elegant, mobile-first design that highlighted their garments with stunning visuals and smooth navigation. We focused on: ● Clean, minimalist layout ● High-quality product photography ● Easy-to-use filter and category system

  3. ● Simplified checkout process 2. SEO-Friendly Website Architecture To make the brand discoverable online, we implemented: ● Product-wise SEO optimization ● Meta tags, alt-texts, and proper header hierarchy ● Structured data (Schema Markup) ● Fast-loading pages (under 2.5 seconds) ● Clean URLs and internal linking This helped Navya by Nirali appear in search results for high-intent keywords like “ethnic wear for women online” and “kurti sets in Gujarat.” 3. Integrated Digital Marketing & Social Strategy Alongside the website revamp, our team launched: ● Google Ads & Shopping campaigns ● Social media promotions on Instagram & Facebook ● Influencer collaborations in fashion niche ● Retargeting campaigns for abandoned carts The result? Increased brand engagement and repeat traffic. 4. Analytics & Conversion Tracking Using Google Analytics and Facebook Pixel, we tracked user behavior, optimized based on real data, and constantly A/B tested product pages and CTAs.

  4. The Results: Doubling Sales & Elevating the Brand In just 3 months, Navya by Nirali saw a major leap: KPI Before After Sales per month ₹1.2L ₹2.5L+ Conversion Rate 0.8% 2.1% Page Speed 6.9s 2.2s Bounce Rate 65% 30% Organic Traffic Baseline +54% The website redesign to increase sales was a game-changer. What started as a local store is now gaining national recognition through a powerful online presence. Why Website Design Affects Business Growth – Especially in Fashion Fashion is visual. It’s emotional. And it’s fast-moving. Your website must be fast, elegant, and intuitive especially if you want users to not just scroll but shop. From product discovery to checkout, every step matters.

  5. An outdated site = lost customers. A fresh, optimized one = loyal buyers and brand fans. This website redesign case study proves just how vital a digital transformation can be for a retail brand. Final Thoughts: Let’s Build Your Digital Success Story Navya by Nirali had the vision. At HJ Sysweb, we had the tools and strategy to turn that vision into revenue. If you're a local business or fashion brand struggling with a dull website or weak online presence, we’re here to help. As a top website development company in Gujarat, we specialize in SEO-friendly website redesigns, eCommerce builds, and marketing that delivers real ROI. Let’s make your website your strongest salesperson. Located :Anand, Gujarat.

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