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Digital Marketing

Ekarma is an institute provides a Free Digital Marketing Course of 4 to 6 months.

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Digital Marketing

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  1. Digital Marketing

  2. What is Digital Marketing? • Any marketing that uses electronic devices and can be used by marketing specialists to convey promotional messaging and measure its impact through your customer journey. In practice, digital marketing typically refers to marketing campaigns that appear on a computer, phone, tablet, or other device. It can take many forms, including online video, display ads, search engine marketing, paid social ads and social media posts. Digital marketing is often compared to “traditional marketing” such as magazine ads, billboards, and direct mail. Oddly, television is usually lumped in with traditional marketing.

  3. Types of Digital Marketing? • SEO • Content Marketing • Social Media Marketing • Pay per click marketing • E-mail Marketing

  4. B2B and B2C marketing ? B2B marketing:- Business to business (B2B) marketing involves pitching your product to other companies who may be looking for ways to make efficiencies and solve problems in their day-to-day workflow or open new avenues of revenue. It may also involve relationship building over time, as you make inroads towards additional streams of income from the same company for different products and services. B2C marketing":- Business to consumer (B2C) companies sell to everyday customers. The net you cast for B2C marketing is much wider than B2B, taking in a greater range of demographics, socioeconomic groups, and tastes. For that reason, B2C marketing takes a much broader approach to its messaging and targeting.

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