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Digital marketing

Due to excellent monetary benefits and better growth opportunities, many students opt for a course in digital marketing from top Digital Marketing Training institutes like ours. They know that a certificate in digital marketing from any of our Digital Marketing coaching Centre in Laxmi Nagar would help them establish a great career in digital marketing.

Gulfisha
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Digital marketing

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  1. Digital marketing By gulfisha

  2. What is Digital Marketing?? Marketing, also called online marketing. It is the promotions of brands to connect with potential customers using the internet and other forms of Digital Marketing Digital

  3. Types of Digital MarketingDigital marketing can be broadly broken into 8 main categories including:1)Search Engine Optimization2) Pay-per-Click3)Social Media Marketing4)Content Marketing5)Email Marketing6)Mobile Marketing7)Marketing Analytics8)Affiliate Marketing .

  4. What is search engine optimisation?SEO means Search Engine Optimization and is the process used to optimize a website's technical configuration, content relevance and link popularity so its pages can become easily findable, more relevant and popular towards user search queries, and as a consequence, search engines rank them better.

  5. Types of search engine optimization:-1) White hat SEO is a term that describes internet marketing practices that are approved by search engines.2) Black hat SEO is a practice against search engine guidelines, used to get a site ranking higher in search results.3) Gray hat SEO is the combination of SEO methods that go along with Google Webmaster Guidelines (white hat SEO) and those that violate them (black hat methods)

  6. What is web traffic?Website traffic refers to web users who visit a website. Web traffic is measured in visits, sometimes called "sessions," and is a common way to measure an online business effectiveness at attracting an audience.

  7. Types of web traffic1) more precisely, the term “organic” (or “natural”) traffic refers to the number of visitors coming from search engine results (as opposed to a paid source of traffic). Organic traffic is therefore a metric enabling you to measure how many visitors came from searches made on a search engine.2) Direct access (direct traffic) to a website occurs when a visitor arrives directly on a website, without having clicked on a link on another site.3) Social traffic refers to traffic coming to your website, mobile site or mobile app from social networks and social media platforms.4) Referral traffic is the segment of traffic that arrives on your website through another source, like through a link on another domain.

  8. SEO:- OFF PAGE1) BACK LINK :- A backlink is when one website links to another with an anchor text. An example of a backlink is any article you find that links to another source or website. You can find examples of website backlinks all over the internet, especially on popular blog sites that link back to relevant content.

  9. Crawler A crawler is a program used by search engines to collect data from the internet. When a crawler visits a website, it picks over the entire website's content (i.e. the text) and stores it in a databank. It also stores all the external and internal links to the website.

  10. IndexingIndexing is how search engines organize the information and the websites that they know about. Indexing is part of a normal search engine process – arguably the most important, because content that is not in the index has no possibility of ranking for a search result.

  11. DIRECTORY SUBMISSIONDirectory Submission is a process of submitting your website URL to various web directories (websites) with the aim of building backlinks thus increasing business growth. This is the off-page SEO technique, used to generate outsider links for your website.

  12. Requirement1) Title – 60 + 65 characters.2) Descriptions – 160 + 180 characters.3) URL 4) E-mail5) Free of cost.

  13. Image optimisationImage optimization is about reducing the file size of your images as much as possible without sacrificing quality so that your page load times remain low. It's also about image SEO. That is, getting your product images and decorative images to rank on Google and other image search engines.

  14. Submission:-Article submission is an off-page optimization activity. It refers to attracting traffic by submitting SEO optimized articles to popular article submission directories. It is a long term SEO activity which helps increase backlinks and boost PageRank of your website or blog.

  15. PPT SUBMISSION PPT submission is one of online marketing tool that help to create backlinks. With the help of attractive, informative and engaging PowerPoint slides, you can share high-quality content across the web.

  16. Site:-1) Slide Share2) Slide Serve3) adore4) 4 shared5) scribed 6) zonation7) power show

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