Brand Development Process

1. Brand Development Process Branding can be intimidating for a business, especially for manufacturing companies. Many industrial manufacturing companies choose to forgo the act altogether, instead relying on word-of-mouth and referrals to attract new business. Many players in the industry feel that branding for manufacturers isn’t as important. The Brand Development Process A compelling brand is essential to differentiating your company from the competition. A thoughtful brand development process helps to define and optimize your brand positioning. Beyond a logo and tagline, your brand encompasses tangibles and intangibles—how your brand is communicated, what reps or partners say, and customers’ emotional connection—to form a cohesive whole.

2. How to Establish a Strong Brand Identity Brand identity is comprised of what your brand says, what your values are, and how to communicate your concepts to your consumer base. As Jeff Bezos says, “Branding is what people say about you when you’re not in the room.” Brand identity is the personality of your business and a promise to your customers which helps to establish emotional connections. For manufacturers, product-centric marketing has been the go-to strategy for years, but now in the instant gratification digital age, you have about 20 seconds to make an impression. Developing Brand Loyalty Developing your industrial manufacturing brand or rebranding is an important part of attracting customers to your business. The greater the feeling of connection between your brand and the consumer, the more likely they are to buy from you again. Creating a loyal following of customers will ensure continued success and help increase your bottom line. The Pareto Principle states that “80% of your company’s future revenue will come from 20% of your current customer base,” making it crucial that you create a loyal following that continues to engage and repeat purchasing behavior with your company.

3. What to Expect When You Engage with Grant Marketing Our brand development process is a multi-faceted approach that explores internal and external perceptions about your company brand, products, and services. Discovery encompasses laddering, or exploration of the deeper meaning and more abstract implications of a brand, beyond the company and product attributes, to the greater social implications. Contact Us Grant Marketing Address:Grant Marketing 75 Arlington Street Suite 500 Boston, MA 02116 Phone:413-259-0319 Website:https://www.grantmarketing.com/