WELCOME TO SPRINGFIELD HEARTLAND CONFERENCE 2007!. “The secret to success is to find out where the people are going, and get there first.” -- Mark Twain. Presentation Sources. Jerry Henry, Henry Enterprises, LLC Corporate Director of Research, Herschend Family Entertainment Corporation
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Stay on top of trends and changes in the marketplace
Men search for a “good solution”
Women look for the “perfect answer.”
Go to the Gap, buy a pair of pants.
Men go directly to the store, find a pair of pants that fit and are reasonably priced, buy them and leave.
Time: 6 minutes Cost: $33
Women look for the perfect answer, so she not only needs a pair of pants, but a new pair of heels that would match and also go with the cute new outfit she bought last month. While at the mall, she visits most of the other stores and shops for a few things she had been thinking about.
Time: 3 hrs. 26 min. Cost: $876